Samsung Electronics has adopted shoppable augmented reality (AR) as part of its latest marketing efforts to launch new Galaxy devices.
BTS' popularity on TikTok is evident. Slightly more than three hours after joining the platform on 25 September last year, the K-pop group's account had a million followers.
The incumbent on the account is Edelman and it is understood that Edelman will continue to handle PR duties in Australia following the appointment.
From BMW and Irvins to Lazada Malaysia, Singapore Tourism Board and IKEA Southeast Asia, here is a list of our readers' favourite marketing and PR stunts.
She has been with Cheil for close to a decade.
Insider's growth management platform claims to help top brands including UNIQLO, Samsung, New Balance, Mediamarkt, Estee Lauder, Virgin, AVIS, Dominos, Avon and others.