by Nadia Cameron | Dec 10, 2020 | adtech, digital marketing, Digivizer, HootSuite, marketing technology, martech, MediaMath, Salesforce.com, sitecore
All the latest martech and adtech news from Fabulate, Salesforce, Sitecore, MediaMath, HootSuite, Admetrics, Springbot and Digivizer.
by Rosalyn Page | Dec 3, 2020 | adtech, digital marketing, Facebook, marketing technology, martech, Salesforce.com, Seismic, slack, verint
All the latest martech and adtech news this week from Salesforce, ServiceNow, Facebook, Frontify, Seismic, Verint, ShareThis and Gainsight
by Rosalyn Page | Nov 30, 2020 | acquisition, salesforce, Salesforce.com, Slack Technologies
Salesforce is reportedly in talks to acquire workplace messaging app Slack in a bid to expand its offerings to businesses. The cloud-based marketing and sales software company could make a play to buy Slack sources have said after Slack shares ended trading in the US...
by Rosalyn Page | Oct 1, 2020 | adtech, digital marketing, HubSpot, IAS, marketing technology, martech, Oracle, Pega, Salesforce.com, Seismic
All the latest martech and adtech news this week from Sprinklr, Pega, IAS, Oracle, CrossEngage and GPredictive, Salesforce, Seismic and HubSpot
by Nadia Cameron | Jul 16, 2020 | AWS Connect, chatbots, customer experience management, customer service, David Jones, digital assistance, Salesforce.com
Managing stakeholder expectations around the artificial intelligence (AI) journey, embracing an iterative approach and building internal capability are key lessons David Jones has learnt after transforming its customer service approach.
by Nadia Cameron | Jul 16, 2020 | brand strategy, chief customer officer, COVID-19, customer engagement, customer experience management, customer insights, marketing leadership, omnichannel retailing, retailing, Salesforce.com
A physical mascot for customers in meetings, ruthless prioritisation, cross-functional teamwork and employee camaraderie are just a few ways Australian retail group, Super Retail Group, has ridden through the COVID-19 crisis.
