by Nadia Cameron | Dec 16, 2021 | adtech, crm, customer data platforms, data-driven marketing, digital advertising, digital marketing, ecommerce, first-party data, marketing technology, martech, predictions, predictions 2022, Salesforce.com, sugarCRM, zoho
It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement...
by Nadia Cameron | Sep 28, 2021 | B2B marketing, CMO role, customer engagement, marketing leadership, marketing strategy, Salesforce.com, Trust
Brands need to be in the business of hope and community if they’re to truly foster trust with their customers in this new world of Covid-normal, says Salesforce’s global chief marketing officer.
by Nadia Cameron | Sep 24, 2021 | customer experience management, customer technology, digital marketing, marketing technology, not for profit, Salesforce.com, transformation plan, UNICEF
Want to transform your company’s customer and digital technology stack? Then don’t scrimp on strategy, expect more costs than you originally anticipated, put data at the centre of investment and make sure robust governance frameworks are in place.
by Nadia Cameron | Sep 23, 2021 | Act-On Software, adtech, digital marketing, marketing technology, martech, Optimizely, Oracle, Progress Software, Salesforce.com, SendinBlue, sugarCRM, Yotpo, Zendesk
All the latest martech and adtech news from Salesforce, Optimizely, SugarCRM, Act-on Software, Zendesk, Oracle, Progress, Yotpo and Sendinblue.
by Christine Powis | Aug 13, 2021 | customer engagement, customer engagement management, data-driven marketing, digital marketing, market research, marketing strategy, Salesforce.com
More than three-quarters of digital marketers are finding customer expectations harder to meet than a year ago, according to the latest State of Marketing Report from customer relationship management (CRM) platform, Salesforce.
by Nadia Cameron | Jun 10, 2021 | adtech, advertising technology, Amobee, customer technologies, digital advertising, digital marketing, Lotame, Marketing Cloud, marketing technology, martech, Salesforce.com, Smartsheet, Stackla, surveymonkey
All the latest martech and adtech news from Salesforce, Cognigy, Nosto, Stackla, Smartsheet, Lotame, Amobee, SurveyMonkey and Toluna.
