The pitch was first called in October.
Safi is seeking creativity in the beauty and personal care category and strong local insights, as well as innovation and operational excellence.
Lion & Lion has won the digital marketing mandate for halal skincare and beauty brand Safi in Indonesia. A Malaysian brand, Safi launched in Indonesia in 2018 The announcement: Halal skincare and beauty brand Safi names Lion & Lion as their Digital Marketing Partner....
Brands joining Watsons Malaysia in the campaign include Biore, Bio-essence, Blackmores, Cetaphil and Gatsby, among others.