by Brad Howarth | Apr 26, 2022 | cookies, customer data platforms, data management platform (DMP), digital advertising, digital marketing, performance marketing, programmatic advertising, retargeting, second-party data, third party data
Online tracking using third-party cookies has long been one of the more questionable aspects of digital advertising. These changes have forced a rethink of digital ad strategies, especially those relating to acquisition and retargeting. They're also driving...
by Vanessa Mitchell | Nov 26, 2018 | ad technology, AdRoll, adtech, digital advertising, digital marketing, marketing campaigns, Marquee, Online Marketing, performance marketing, personalisation, retargeting
Going from zero to 99 per cent digital advertising spend in just a few short years is an excellent illustration of how the marketing and advertising climate has changed significantly in such a short period of time.
by Jennifer O'Brien | Apr 10, 2018 | adtech, Criteo, digital advertising, digital marketing, personalisation, retargeting
G Adventures is using the power of dynamic remarketing to turn potential travellers’ exploration aspirations into sales, according to its digital marketing executive, Matthew Todd.
