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Why ARF thinks marketers should reconsider their personalization strategy

'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land. Please visit Marketing Land for the...

Why ARF thinks marketers should reconsider their personalization strategy

'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land. Please visit Marketing Land for the...