by Ginny Marvin | May 8, 2019 | A-Post to MarTech Today, Advertising, Analytics, Channel: Analytics & Conversion, Google, Google: Business Issues, Google: Chrome, Google: Privacy, Retargeting & Remarketing
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts. The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first...
by Amy Gesenhues | Apr 30, 2019 | A-Post to MarTech Today, Advertising, Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Quora, Retargeting & Remarketing, Social Media Marketing, Social Media Marketing: Advertising
Now it’s easier to add Pinterest and Quora ads pixels to your site in GTM. The post Quora, Pinterest ads pixel integrations now available in Google Tag Manager appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Feb 6, 2019 | Channel: Display Advertising, Display Advertising, marketing automation, Programmatic Advertising & Media Buying, Retargeting & Remarketing
'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land. Please visit Marketing Land for the...
by Robin Kurzer | Feb 6, 2019 | Channel: Display Advertising, Display Advertising, marketing automation, Programmatic Advertising & Media Buying, Retargeting & Remarketing
'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land. Please visit Marketing Land for the...
by Robin Kurzer | Jan 18, 2019 | A-From MTT, Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, marketing automation, Marketing Tools, Retargeting & Remarketing
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Jan 18, 2019 | A-From MTT, Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, marketing automation, Marketing Tools, Retargeting & Remarketing
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. The post What is identity resolution? appeared first on Marketing Land. Please visit Marketing Land for the full...
