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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts. The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first...

Why ARF thinks marketers should reconsider their personalization strategy

'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land. Please visit Marketing Land for the...

Why ARF thinks marketers should reconsider their personalization strategy

'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land. Please visit Marketing Land for the...