by Rosalyn Page | Jul 4, 2019 | crm, customer data analytics, customer engagement, customer insights, digital experience, digital marketing, marketing strategy, retailing, Segment
Lacking enterprise-size scale to have granular customer information, and not wanting to be beholden to Google for its own first-party data, home-grown furniture start-up Koala looked to another start-up, Segment, to answer its customer data questions.
by Vanessa Mitchell | Jun 27, 2019 | artificial intelligence (AI), Complexica, digital marketing, marketing technology, Metcash, retailing
?Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.
by Vanessa Mitchell | Jun 20, 2019 | Connections 2019, consumer, customer engagement, Deloitte, marketing strategy, retailing, salesforce
Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.
by Steve Jones | Jun 4, 2019 | live bots, News, retail, retailing, SingTel
Singtel has launched a pop-up store in what it claims is the first retail outlet in Singapore to be staffed only by a roving live bot. “The future of retail is here and now,” Singtel consumer Singapore chief executive Yuen Kuan Moon said. The mobile 45 square metre...
by Vanessa Mitchell | Jun 4, 2019 | augmented reality (AR), australia post, biometrics, Catch Group, ecommerce, retailing, voice, Voice search
Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's...
by Nadia Cameron | Feb 1, 2019 | CMO to CEO, leadership, marketing careers, retailing, Super Retail Group
Super Retail Group (ASX: SUL) has confirmed former Foster’s marketing and experienced retail growth leader, Anthony Heraghty, as its new chief.
