by Brad Howarth | May 19, 2021 | ecommerce, not-for-profits, omnichannel retailing, retailing
Few retailers would be as far from claiming ecommerce leadership as charity op shops. But when COVID-related lockdowns descended across Australia last year, charity stores were forced to close their doors along with everyone else considered non-essential.
by Nadia Cameron | Apr 21, 2021 | chief digital officer, digital marketing, Mecca, omni-channel retailing, retailing, salesforce
Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.
by Nadia Cameron | Apr 12, 2021 | chief customer officer (CCO), chief data officer, CMO role, customer engagement management, customer experience management, marketing careers, marketing leadership, retailing, Rip Curl
Addressing inconsistencies across customer engagement channels, harnessing data for decision making and making the most of the renaissance in surfing are all in the sights of Rip Curl’s first CX and data chief.
by Brad Howarth | Apr 6, 2021 | B2B marketing, ecommerce, marketing strategy, omnichannel retailing, retailing, shopify
Rapid uptake of ecommerce was an inevitable outcome of the events of 2020, and naturally, those companies that supplied the picks and shovels of the digital goldrush were among the biggest winners.
by Brad Howarth | Apr 6, 2021 | B2B marketing, ecommerce, marketing strategy, omnichannel retailing, retailing, shopify
Rapid uptake of ecommerce was an inevitable outcome of the events of 2020, and naturally, those companies that supplied the picks and shovels of the digital goldrush were among the biggest winners.
by Nadia Cameron | Mar 31, 2021 | brand strategy, diversity, ecommerce, inclusion, marketing strategy, retailing
Shining a light on diversity issues existing across the beauty industry is vital if the sector is to truly find a solution where all consumers feel included, says Adore Beauty’s strategy and campaign leader.
