by Nadia Cameron | Aug 6, 2021 | data-driven marketing, digital marketing, Emarsys, marketing technology, omnichannel marketing, personalisation, retailing
More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology...
by Nadia Cameron | Aug 2, 2021 | digital strategy, ecommerce, HMD Global, Marketplacer, Nokia, retailing
Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.
by Nadia Cameron | Jul 16, 2021 | consumer engagement, digital marketing, digital strategy, retailing
Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.
by Brad Howarth | May 19, 2021 | ecommerce, not-for-profits, omnichannel retailing, retailing
Few retailers would be as far from claiming ecommerce leadership as charity op shops. But when COVID-related lockdowns descended across Australia last year, charity stores were forced to close their doors along with everyone else considered non-essential.
by Nadia Cameron | Apr 21, 2021 | chief digital officer, digital marketing, Mecca, omni-channel retailing, retailing, salesforce
Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.
by Nadia Cameron | Apr 12, 2021 | chief customer officer (CCO), chief data officer, CMO role, customer engagement management, customer experience management, marketing careers, marketing leadership, retailing, Rip Curl
Addressing inconsistencies across customer engagement channels, harnessing data for decision making and making the most of the renaissance in surfing are all in the sights of Rip Curl’s first CX and data chief.
