by Brad Howarth | Nov 25, 2021 | brand strategy, ecommerce, In-app, marketing strategy, retailing
With Australia poised to report its biggest online shopping event on record, one ecommerce startup is hoping its recent brand launch will help it snare a significant chunk of that business.
by Nadia Cameron | Nov 5, 2021 | ebay, leadership role, marketplaces, retailing
Ebay has appointed a new A/NZ VP and managing director following the departure of former and chief and one-time CMO, Tim Mackinnon, to Providoor.
by Brad Howarth | Oct 28, 2021 | customer engagement, customer loyalty programs, retail, retailing
Recent years have witnessed a proliferation of points-based loyalty programs and spend-and-save offers as marketers have sought to create more regular engagements with customers. But for Barbeques Galore, where the average purchase cycle for a new barbeque is seven to...
by Nadia Cameron | Aug 6, 2021 | data-driven marketing, digital marketing, Emarsys, marketing technology, omnichannel marketing, personalisation, retailing
More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology...
by Nadia Cameron | Aug 2, 2021 | digital strategy, ecommerce, HMD Global, Marketplacer, Nokia, retailing
Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.
by Nadia Cameron | Jul 16, 2021 | consumer engagement, digital marketing, digital strategy, retailing
Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.
