More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology...
Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.
Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.
Few retailers would be as far from claiming ecommerce leadership as charity op shops. But when COVID-related lockdowns descended across Australia last year, charity stores were forced to close their doors along with everyone else considered non-essential.
Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.
Addressing inconsistencies across customer engagement channels, harnessing data for decision making and making the most of the renaissance in surfing are all in the sights of Rip Curl’s first CX and data chief.