by Cora Llamas | Nov 14, 2019 | adidas, Advertising, American Tourister, Branding, commercial, CooCaa, digital, event, FitFlop, Huawei, Huggies, Hydro Flask, Klean Kanteen, L'oreal Paris, Lazada Philippines 11.11, MamyPoko, Maybelline, Mitsushi, Neil Trinidad, Olay, Online Marketing, Pampers, Philips, Realme, retail, Rey Alimurung, TCL, Xiaomi
Lazada 11.11 witnessed new record-high numbers in the Philippines, as Filipinos logged in by the millions to choose from over 11 million deals available in the biggest 24-hour shopping festival. Filipinos went online starting midnight of 11 November to catch the...
by Simon Yuen | Nov 14, 2019 | Cartier, HKIA, Hong Kong, retail
The new store's design aesthetic was crafted by French artist and designer Bruno Moinard.
by Cora Llamas | Nov 13, 2019 | Branding, Christina Lao, commercial, McDonald's Happy Meal, McDonald's Philippines, Online Marketing, retail, Steve Easterbrook
McDonald’s in 90 countries around the world will be bringing happiness to Happy Meal fans as they introduce the limited-edition Surprise Happy Meal in celebration of the 40th anniversary of the first-ever Happy Meal. By bringing back the most popular Happy Meal toys...
by Simon Yuen | Nov 13, 2019 | 11.11, China, digital, event, JD.com, Online Marketing, retail, Singles’ Day
JD.com's transaction volume exceeded RMB 204.4 billion for its 11-day sales event with 70% of the platform's new users hailing from lower-tier cities.
by Simon Yuen | Nov 11, 2019 | China, Chongqing, JD.com, Online Marketing, retail
“JD’s boundaryless retail strategy is to integrate online and offline retail, enabling customers to buy whatever they want, whenever they want, wherever they want.”
by Nadia Cameron | Nov 11, 2019 | 2XU, CMO role, marketing careers, marketing leadership, retail
The thrill of the chase and building a challenge brand has wooed experienced sports marketer, Luke O’Shea, to the CMO’s post at sports apparel retailer, 2XU.
