by Anna Hensel | Jul 27, 2020 | dtcbriefing, plusbriefing, retail
In March, Sarah Moret, CEO of natural deodorant brand Curie, had to throw her plans for the year out the window. Her two-year-old company had already developed a formula for hand sanitizer that the company was working to release in October, but decided to move up the...
by Anna Hensel | Jul 17, 2020 | dtcbriefing, plusbriefing, retail
This week, BigCommerce, an e-commerce platform that helps power about 60,000 online stores around the world, went public. The company’s S-1 showed some signs of promise: The company brought in $112.1 million in revenue in 2019, up 22% from the year before. But in the...
by Nadia Cameron | Jul 15, 2020 | brand strategy, marketing campaigns, marketing strategy, retail
Keeping up with evolving perceptions around women in media and communications and celebrating their multi-faceted and diverse natures has led Bras N Things to shake up its brand positioning.
by Anna Hensel | Jul 10, 2020 | dtcbriefing, plusbriefing, retail
For startups that were set to launch sometime between March and June, the last several months have felt like several years. “March feels like a whole world ago,” said Ariel Wengroff, co-founder and chief content officer at Arfa, a holding company for personal care...
by Anna Hensel | Jul 6, 2020 | dtcbriefing, plusbriefing, retail
Despite experiencing unprecedented sales declines, some retailers are still willing to open their wallets. Lululemon proved that when it announced last week plans to acquire Mirror, a connected fitness startup, for $500 million. The news was largely celebrated as a...
by Anna Hensel | Jun 26, 2020 | dtcbriefing, Media, plusbriefing, retail
Many direct-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months — from having to keep their company afloat while stores were closed, to having employees confront them about racism within the company....
