by Nadia Cameron | Jun 21, 2022 | customer engagement, customer loyalty programs, loyalty programs, retail, superannuation funds
Keeping members engaged with the ability to constantly top up their superannuation funds has prompted Active Super to launch a new rewards program.
by Nadia Cameron | Jun 21, 2022 | customer engagement, customer loyalty programs, loyalty programs, retail, superannuation funds
Keeping members engaged with the ability to constantly top up their superannuation funds has prompted Active Super to launch a new rewards program.
by Brad Howarth | Jun 21, 2022 | brand strategy, ecommerce, marketing strategy, omnichannel retailing, retail
Any new brand with ambitions for rapid growth quickly faces a plethora of choices when it comes to acquiring the digital marketing platforms that will support that growth. However, when Melbourne-born furniture maker, BROSA, was confronted with these choices, it opted...
by Nadia Cameron | Jun 17, 2022 | customer data platforms, customer experience management, data-driven marketing, Lexer, marketing technology, martech, omnichannel retailing, retail
Cotton On has selected Lexer’s homegrown customer data platform (CDP) to power its customer experience and personalisation ambitions locally and regionally.
by Brad Howarth | Jun 17, 2022 | digital marketing, dotdigital, ecommerce, marketing automation, retail
Celebrity support can provide a massive boost for any brand, and for Rachael Finch, her prominence as Miss Universe Australia 2009 and career as a reporter and reality television contestant has provided the ideal marketing foundation for her wellness brand, Kissed...
by CMO staff | Jun 7, 2022 | marketing careers, marketing leadership, retail, Specsavers
Specsavers has brought on and promoted a trio of new senior marketers under its director of marketing as it looks to capitalise on growth.
