by Sharon Kwok | Dec 7, 2018 | Agencies, Hong Kong, Research
The latest research reveals that 89% of shoppers in Hong Kong have walked out of a store during the past 12 months due to long queues.
by Vanessa Mitchell | Oct 24, 2018 | cmo, digital channels, digital marketing, Generation Z, omnichannel, Online Marketing, Research
?While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.
by Sharon Kwok | Oct 23, 2018 | brand, China, Hong Kong, Online Marketing, Research
The survey finds 50% of Chinese Gen Z luxury shoppers spent more than RMB 50,000 last year, compared to only 32% for millennials and 34% for Gen X.
by Sharon Kwok | Oct 4, 2018 | digital, Google, Hong Kong, Online Marketing, Research
The pace of digitalisation in Hong Kong is lagging behind neighbouring cities, with slow digital adoption of local small-and-medium businesses, according to Google Hong Kong’s latest research.
by Sharon Kwok | Oct 3, 2018 | Agencies, Hong Kong, Research
They cover lifestyle, food, travel, fashion and beauty while photography influencers have the highest engagement rate,
by Sharon Kwok | Oct 3, 2018 | Agencies, Hong Kong, Research
They cover lifestyle, food, travel, fashion and beauty while photography influencers have the highest engagement rate,
