by Simon Yuen | Jan 30, 2020 | Agencies, Dynata, Global, Hong Kong, Online Marketing, Research
Voice-activated assistants, ethics-driven consumer boycotts, and the rise in active media consumption are all set to rule the year to come.
by Vanessa Mitchell | Dec 10, 2019 | accc, AMAA, brand trust, data transparency, digital advertising, digital marketing, Facebook, Google, marketing metrics, Nielsen, OzTAM, Programmatic Trading, Research, Social Media Marketing
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
by Vanessa Mitchell | Nov 20, 2019 | CPD, customer data platform, data strategy, data unification, forrester, marketing strategy, Oracle, Research, single view of customer, unified view of customer
Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.?
by Vanessa Mitchell | Nov 13, 2019 | Customer Experience, marketing strategy, Mood Media, neuromarketing, Research, sensory experience
A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.
by Vanessa Mitchell | Nov 13, 2019 | Customer Experience, marketing strategy, Mood Media, neuromarketing, Research, sensory experience
A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.
by Rick Boost | Oct 17, 2019 | Fitness, New Global Wellness Institute, Online Marketing, physical, report, Research, SPORT, study, wellness
Valued at an immense US$240 billion annually, the market is predicted to expand by 9.2% annually, reaching US$373.3 billion by 2023, leaving Asia-Pacific responsible for a staggering 40% of all global market growth.
