In February, publishers braced themselves for a tough quarter ahead. Now, reality is beginning to emerge. A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while...
Hong Kong consumers have been combining online and offline channels during their buying process, while they are also looking for more payment methods and familiar platforms to pay.
Voice-activated assistants, ethics-driven consumer boycotts, and the rise in active media consumption are all set to rule the year to come.
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.?
A new study conducted for sports retailer, Intersport, has revealed sensory experiences increased in-store sales by 10 per cent.