by Vanessa Mitchell | Aug 6, 2019 | Advertising, Bupa, digital marketing, digital strategy, Dyson, marketing strategy, marketing technology, martech, ntegrity, Research, Target, World Vision
?One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.
by Vanessa Mitchell | Aug 5, 2019 | Adyen, consumer expectations, digital transformation, omnichannel retailing, Research, retail strategy
Local ?retailers? are not keeping up with ?consumer expectations?, costing the Australian economy billions in abandoned sales.
by Vanessa Mitchell | Jul 31, 2019 | Amplify, brand strategy, millennials, Research
?Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.
by Simon Yuen | Jul 19, 2019 | Booking.com, Generation Z, Hong Kong, Millenials, Online Marketing, Research, Travel
59% of Hong Kong respondents said they would travel and see the world. Saving for a down payment on a property came second, at 51%.
by Vanessa Mitchell | Jul 17, 2019 | biometric study, Content, digital advertising, digital marketing, IAS, neuromarketing, Research
A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.
by Rick Boost | Jun 19, 2019 | Advertising, Branding, Edelman, Influencers, Online Marketing, report, Research, study, Trust
Though 67% agreed that a good reputation may get them to initially try a product, unless they come to trust the company behind the product, they will soon stop buying it.
