by Michael Bürgi | Oct 12, 2021 | Brand Safety, Media, Research, youtube
Given that YouTube generated about $20 billion in ad revenue in 2020 and is on pace to surpass Netflix in revenue in 2021, it would appear media buyers are content with the results they get from placing their clients on the massive video platform.It wasn’t long ago...
by Shareen Pathak | May 19, 2020 | Media, plusresearch, Research
In February, publishers braced themselves for a tough quarter ahead. Now, reality is beginning to emerge. A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while...
by Simon Yuen | Feb 27, 2020 | consumer behaviour, digital, Hong Kong, Research, retail
Hong Kong consumers have been combining online and offline channels during their buying process, while they are also looking for more payment methods and familiar platforms to pay.
by Simon Yuen | Jan 30, 2020 | Agencies, Dynata, Global, Hong Kong, Online Marketing, Research
Voice-activated assistants, ethics-driven consumer boycotts, and the rise in active media consumption are all set to rule the year to come.
by Vanessa Mitchell | Dec 10, 2019 | accc, AMAA, brand trust, data transparency, digital advertising, digital marketing, Facebook, Google, marketing metrics, Nielsen, OzTAM, Programmatic Trading, Research, Social Media Marketing
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
by Vanessa Mitchell | Nov 20, 2019 | CPD, customer data platform, data strategy, data unification, forrester, marketing strategy, Oracle, Research, single view of customer, unified view of customer
Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.?
