by Sharon Kwok | May 21, 2019 | Jewellery, Online Marketing, Platinum, Platinum Guild International, Research
Men’s jewellery, young consumers, and female self-purchase are in particular high demand, according to the latest report by Platinum Guild International (PGI)
by Sharon Kwok | May 21, 2019 | Jewellery, Online Marketing, Platinum, Platinum Guild International, Research
Men’s jewellery, young consumers, and female self-purchase are in particular high demand, according to the latest report by Platinum Guild International (PGI)
by Sharon Kwok | Apr 26, 2019 | Data, digital, IDC, Microsoft, Online Marketing, Research, Security, Trust
Only 4% of consumers prefer to transact with an organisation that offers a cheaper but less trusted digital platform,
by Sharon Kwok | Apr 24, 2019 | Food, Food Marketing, junk food, Online Marketing, Research, study
The method works in part by tapping into teens’ natural desire to rebel against authority.
by Sharon Kwok | Apr 12, 2019 | Captify, Coming Clean, FMCG, haircare, Online Marketing, Publicis Media, Research, study
The world’s top 100 beauty companies are in serious competition with D2C disruptor brands in terms of targeting and connecting with online audiences, while also facing the challenge of changing customers’ demand for beauty products.
by Rick Boost | Mar 26, 2019 | Data, digital, GPS, Location, Mobile, Online Marketing, Research, study
Tracking where, when, and for how long consumers were in a shopping mall could help determine how shoppers’ physical movements affected their economic choices.
