Held on Thursday night at the Hotel Icon in Tsim Sha Tsui, the awards recognise and honour the very best of Northeast Asia’s event marketing, management and planning industry.
An increasing number of campaign descriptions have included claims of reaping the benefits from some form of gamification. But beyond the buzzword value, what worth does gamification present to Hong Kong’s marketing scene?
Industry players weigh in on what the diversification of services mean for Facebook and how it could potentially change the eCommerce scene.
"How many of us are able to take the high road in this way?"
"Faces are just like fingerprints, we do not have the exact same face in the total population of the world, so this data that is being gathered can be used to connect to particular interests that this audience has."
There is a consensus amongst industry players that the trend of steering away from vanity metrics should be encouraged rather than feared.