by Rick Boost | Jun 19, 2019 | Advertising, Branding, Edelman, Influencers, Online Marketing, report, Research, study, Trust
Though 67% agreed that a good reputation may get them to initially try a product, unless they come to trust the company behind the product, they will soon stop buying it.
by Sharon Kwok | May 23, 2019 | 5G, digital, Internet, Mobile, report, smartphone, study, Technology
Ericsson released its new ConsumerLab report - 5G Consumer Potential - based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries, as well as including opinions from 22 experts in the ICT industry.
by Rick Boost | Apr 4, 2019 | ad fraud, Agencies, digital, invalid traffic, IVT, Miaozhen Systems, Online Marketing, report, study
Though the report found the 30.2% figure a slight decrease of invalid traffic, this is still a highly distressing figure for a region plagued with ad fraud.
by Sharon Kwok | Mar 29, 2019 | Chinese New Year, CNY, CNY 2019, mastercard, Mastercard SpendingPulse™, Online Marketing, report, retail, study
Following 21 consecutive months of retail sales growth, Hong Kong retail sales declined 3.2% in February compared to last year, according to the latest Mastercard SpendingPulse™ Hong Kong Report.
by Rick Boost | Mar 26, 2019 | computer, digital, Mobile, Online Marketing, Online shopping, picodi.com, report, Shopping, smartphone, study
Only 23% of transactions were made on smartphones, in comparison to 74% on computers
by Rick Boost | Mar 21, 2019 | Apps, digital, Mobile, Online Marketing, report, study
Meanwhile, high fraud rates are hitting rankings and budgets all around, encouraging a re-evaluation of strategies like affiliate marketing.
