Though 67% agreed that a good reputation may get them to initially try a product, unless they come to trust the company behind the product, they will soon stop buying it.
Ericsson released its new ConsumerLab report - 5G Consumer Potential - based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries, as well as including opinions from 22 experts in the ICT industry.
Though the report found the 30.2% figure a slight decrease of invalid traffic, this is still a highly distressing figure for a region plagued with ad fraud.
Following 21 consecutive months of retail sales growth, Hong Kong retail sales declined 3.2% in February compared to last year, according to the latest Mastercard SpendingPulse™ Hong Kong Report.
Only 23% of transactions were made on smartphones, in comparison to 74% on computers
Meanwhile, high fraud rates are hitting rankings and budgets all around, encouraging a re-evaluation of strategies like affiliate marketing.