by Rosalyn Page | Feb 4, 2021 | brand purpose, brand strategy, circular economy, marketing strategy, recycling, sustainability
The circular economy is expected to be worth $4.5 trillion by 2030, according to the World Business Council for Sustainable Development. Transforming the old ‘take, make and waste’ cycle with one that is structured around re-use, recycle and re-design will provide a...
by Nadia Cameron | Aug 27, 2020 | brand strategy, recycling, sustainability
A partnership with the National Parks & Wildlife to restore Australia’s natural habitats and vegetation after the devastating bushfires is just one further step in L’Occitane’s sustainability commitment as a brand and business.
by Rosalyn Page | Nov 11, 2019 | Coca Cola Amatil, Coca-Cola Australia, FMCG, recycling, sustainability
Coca-Cola Australia and Coca-Cola Amatil, recently announced that all Coca-Cola soft drink brands bottles (600ml and below) and all water brands (600ml and below) in Australia are produced in 100 per cent recycled plastic bottles.
by Nadia Cameron | Nov 5, 2019 | 7-Eleven, marketing campaigns, marketing strategy, recycling, retail, sustainability
An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling.
