by Christine Powis | Sep 29, 2021 | brand strategy, cancel culture, Corporate social responsibility, FMCG, marketing campaigns, Mars Foods, rebrand
Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
by Nadia Cameron | Sep 2, 2021 | brand strategy, marketing services, rebrand, rebranding, sensis, SMBs, Thryv
Six months after being acquired by US software company, Thryv, Australia’s Sensis business has undergone a rebrand and launched a new local edition of the business management product range in the Australian market.
by Nadia Cameron | Aug 31, 2021 | B2B marketing, brand strategy, rebrand, rebranding, technology services
On 6 September, Brightstar officially takes the wrappers off its comprehensive rebrand to Likewize. The massive effort is designed to showcase the global company’s transformation from mobile phone distribution to a broader technology protection and services provider....
by Nadia Cameron | Jun 29, 2021 | brand purpose, brand strategy, chief customer officer (CCO), Financial Services, marketing strategy, rebrand
On June 1 2021, Credit Union Australia officially switched its branding over to Great Southern Bank and debuted a fresh purpose and new set of propositions targeting first-home buyers. As Great Southern Bank’s chief customer officer, Megan Keleher, put it to CMO, the...
by Nadia Cameron | May 18, 2021 | brand strategy, CMO role, marketing leadership, marketing strategy, rebrand
Fresh brand positioning, adopting Agile ways of working and taking advantage of a multi-million-dollar investment into marketing technology are some of the ways Swinburne University’s CMO is finding opportunity in the midst of ongoing uncertainty facing the tertiary...
by Rosalyn Page | May 12, 2021 | brand strategy, COVID-19, Financial Services, fintech, rebrand, rebranding
Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness.
