by Vanessa Mitchell | Feb 13, 2019 | brand strategy, digital marketing, dotdigital, dotmailer, marketing technology, omnichannel marketing, personalisation, rebrand
Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.
by Vanessa Mitchell | Jan 16, 2019 | B2B marketing, brand strategy, Dimmi, marketing campaign, marketing campaigns, rebrand, TheFork
Context consumer analysis, a B2B marketing initiative, rebranding and a fresh campaign are just some of the elements TheFork (formerly Dimmi) is using to drive Australian growth.
by Vanessa Mitchell | Nov 1, 2018 | Australian Eggs, influencer marketing, marketing campaign, rebrand, Social Media
A comprehensive social media campaign supported by research has made all the difference to Australian Eggs, the not-for-profit industry body supporting egg farmers across Australia.
by Vanessa Mitchell | Oct 18, 2018 | brand strategy, Catch Group, Catchofthday, CMO role, CMO50 2018, digital marketing, ecommerce mobile, rebrand
?Ryan Gracie, CMO of Catch Group, says having a brand is the difference between love and sex.
by Vanessa Mitchell | Oct 10, 2018 | ahm, brand strategy, health insurance, marketing campaigns, marketing strategy, rebrand
ahm has launched a new brand platform anchored in simplicity that it says is more just a marketing campaign, it's an entire brand permeation.
by Vanessa Mitchell | Sep 20, 2018 | Alpha Digital, consumer insights, Data, Pillow Talk, rebrand
?It’s rare to find a company that has been in business long enough to have completely transformed, and still thrive in what is an increasingly dynamic and demanding consumer market.
