Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.
?How do you go about rebranding and merging already well-branded organisations? This is the question Aruma had to ponder seriously over the last year.
Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.
Context consumer analysis, a B2B marketing initiative, rebranding and a fresh campaign are just some of the elements TheFork (formerly Dimmi) is using to drive Australian growth.
A comprehensive social media campaign supported by research has made all the difference to Australian Eggs, the not-for-profit industry body supporting egg farmers across Australia.
?Ryan Gracie, CMO of Catch Group, says having a brand is the difference between love and sex.