by Nadia Cameron | May 23, 2022 | brand strategy, consumer engagement, FMCG, marketing strategy, QSR, rebrand
Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic...
by Nadia Cameron | May 9, 2022 | brand strategy, Financial Services, rebrand, rebranding
A sense of positivity, individual empowerment and control, along with a catchcry turning its brand effectively into an adjective, are key elements of Selfwealth’s first rebrand in its 10-year history.
by Nadia Cameron | May 4, 2022 | brand strategy, chief customer officer, Financial Services, marketing leadership, marketing strategy, rebrand, rebranding, sports marketing
A doubling of market share across first-home buyers, portfolio growth 1.8 times system growth and a slew of younger customers are some of the hefty commercial wins Great Southern Bank has chalked up following a transformational rebrand.
by Nadia Cameron | Apr 12, 2022 | brand strategy, digital companies, Healthcare, marketing leadership, marketing strategy, rebrand, rebranding
Brand design is often positioned in terms of its impact and utility with external customers. But for Rosemary Health, a brand overhaul is also helping the disruptive business realise the brand it’s aspiring to be internally, its head of marketing says.
by Nadia Cameron | Apr 7, 2022 | brand strategy, chief marketing officer, Financial Services, marketing leadership, rebrand, rebranding, superannuation funds
Chantal Walker is a marketer who loves a challenge. But two years ago, if you’d asked her what she thought about joining the superannuation industry, she would have told you it’s not her thing.
by Nadia Cameron | Mar 24, 2022 | B2B marketing, brand strategy, marketing leadership, marketing strategy, rebrand, Technology
Even before she took the CMO job, Taz Bareham knew JobAdder’s branding and Adder snake iconography would hinder its geographic expansion and ability to win over larger in-house corporate recruitment teams.
