by Nadia Cameron | Jun 29, 2021 | brand purpose, brand strategy, chief customer officer (CCO), Financial Services, marketing strategy, rebrand
On June 1 2021, Credit Union Australia officially switched its branding over to Great Southern Bank and debuted a fresh purpose and new set of propositions targeting first-home buyers. As Great Southern Bank’s chief customer officer, Megan Keleher, put it to CMO, the...
by Nadia Cameron | May 18, 2021 | brand strategy, CMO role, marketing leadership, marketing strategy, rebrand
Fresh brand positioning, adopting Agile ways of working and taking advantage of a multi-million-dollar investment into marketing technology are some of the ways Swinburne University’s CMO is finding opportunity in the midst of ongoing uncertainty facing the tertiary...
by Rosalyn Page | May 12, 2021 | brand strategy, COVID-19, Financial Services, fintech, rebrand, rebranding
Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness.
by Nadia Cameron | May 11, 2021 | B2B marketing, brand strategy, CMO role, marketing leadership, marketing strategy, rebrand
Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall into the trap of traditional B2B marketing, Stoddart has set up a distinct playbook for...
by Rosalyn Page | Apr 1, 2021 | B2B marketing, COVID-19, customer intelligence, cx, digital transformation, iron mountain, marketing strategy, rebrand
As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.
by Nadia Cameron | Mar 18, 2021 | brand strategy, marketing strategy, rebrand
A rebrand is often one of the first things a chief marketing officer will look to do when they arrive in a new business. And it’s certainly something Camp Australia chief marketing and sales officer, Tom Dusseldorp, weighed up when he joined the 30-year-old provider...
