A new campaign from FCB Jakarta for Oreo brings the global ‘Stay Playful’ positioning to the Ramadan festival. The film is about a young boy who decides to bring the Ramadan festivities to co-passengers stranded at an airport by a delayed flight, distributing tins of...
The pages will be ripped every day to inspire different good deeds for different day.
The video aim to show how Oreo's festive gifting tins can spark connections even amongst strangers and highlight the importance of staying playful.
The ad will be running until 4 June and the agencies behind the commercial are DDB and OMD.
Conceptualised by social marketing agency GOODSTUPH, the video aims to deliver cinematic #foodporn against the harsh realities of life as a refugee by featuring the true story of Syrian refugee and Picha chef, Rania.
Grab's spokesperson told A+M that it will leverage its app, social media and Grab cars to raise awareness about the campaign.