by Avelyn Ng | Jun 4, 2019 | Agencies, Anish Daryani, Bang Toyib, Dami Sidharta, Danan Christadoss, M&C Saatchi, Mudik, Pallavi Chopra, Ramadan, redBus
The campaign, which was launched on below-the-line, social media, and digital channels, has drawn 10 million views on YouTube within a month.
by Avelyn Ng | May 31, 2019 | #TikTokRaya2019, Agencies, Hari Raya, Ramadan, Tealive, tiktok
One of the challenges is a co-branded contest with TeaLive and Malaysian superstar, Faizal Tahir.
by Janice Tan | May 24, 2019 | abdul sani, Agencies, Amy Mistaka, breaking barriers, FCB, Hari Raya, Ong Shi Ping, Ramadan, RHB Bank, Shaun Tay, Yip Kah Szhen
RHB Bank has deliberately steered away from the usual celebratory depictions of Hari Raya in its new spot and focused on building on the tenets of open hearts and minds synonymous to that period.
by Janice Tan | May 22, 2019 | #ShotOniPhone, Agencies, Apple, Ramadan, tbwa media arts lab
The campaign shows how consumers can make use of iPhone features such as the Health app and "Do Not Disturb" function to balance their own lives.
by Janice Tan | May 17, 2019 | Agencies, Hari Raya, Kuala Lumpur, Malaysia Airlines, Ramadan
The campaign is different from the usual balik kampung focus for Raya marketing campaigns, where companies target destinations outside of Kuala Lumpur.
by Janice Tan | May 16, 2019 | Agencies, Hari Raya, LOKi Media, Ramadan, Raya in Style, Together in Comfort, Uniqlo
"Together in Comfort, Raya in Style" is done by digital agency LOKi, which won the campaign pitch that saw three other agencies vying for the account.
