The campaign, which was launched on below-the-line, social media, and digital channels, has drawn 10 million views on YouTube within a month.
One of the challenges is a co-branded contest with TeaLive and Malaysian superstar, Faizal Tahir.
RHB Bank has deliberately steered away from the usual celebratory depictions of Hari Raya in its new spot and focused on building on the tenets of open hearts and minds synonymous to that period.
The campaign shows how consumers can make use of iPhone features such as the Health app and "Do Not Disturb" function to balance their own lives.
The campaign is different from the usual balik kampung focus for Raya marketing campaigns, where companies target destinations outside of Kuala Lumpur.
"Together in Comfort, Raya in Style" is done by digital agency LOKi, which won the campaign pitch that saw three other agencies vying for the account.