by Ravi Balakrishnan | Oct 21, 2019 | artificial intelligence, Features, mastercard, Raja Rajamannar, sonic branding, Storytelling
Raja Rajamannar We’ve seen a lot of companies do away with a global chief marketing officer (CMO) mandate in the recent past. Why is this happening? “I’ve spoken over the last couple of years about the existential crisis of CMOs. CEOs and CFOs are obviously coming...
by Avelyn Ng | Oct 21, 2019 | Agencies, All that matters, Cheryl Lim, chief marketing officer, cmo, Darren Woolley, Deepika Nikhilender, Manulife, mastercard, Raja Rajamannar, TrinityP3, Xaxis
"Specialists tend to work better in clarity or structure, while generalists work easily in chaos and fluidity."
by Avelyn Ng | Sep 6, 2019 | Agencies, general electric, Jennifer Erickson, mastercard, Raja Rajamannar
She was most recently the chief communications officer at General Electric.
by Farzanah Farveen | Jan 8, 2019 | Agencies, mastercard, Michael Bierut, Raja Rajamannar
According to Raja Rajamannar, chief marketing and communication officer at Mastercard, more than 80% of people recognise the Mastercard symbol without the word ‘mastercard'.
