According to Gebiz, the length of appointment is for three years, with an option to extend for two.
The second round of shortlist saw consortiums DDB and Omnicom Media Group; TBWA and PHD; and Dentsu Aegis Network vying for the account.
Are we looking for a unicorn if government agencies are still remunerating media agencies on a percentage of spend? Goh Shufen writes.
The prevalence of ad fraud, inappropriate content and inconsistent measurement standards have only fanned these flames.
The appointment is for a period of two years with the option to extend for another, according to Gebiz.
The appointed agencies will handle integrated strategy, brand and creative, media, content, website/app and production.