Consumer merchandise that’s produced well and is both functionally and visually appealing is a solid asset for a brand that harnesses it, says Subway Australia and New Zealand head of marketing, Rodica Titeica.
Bunnings has retained its position at the top of the Audio Logo Index of most effective Australian audio brands, while Menulog has made its debut into the top 10 for its ‘Did Somebody Say Menulog’ effort.
Chris Brown is the first to admit he wasn’t quite sure what to expect when he switched from agency to client-side and became McDonald's Australia’s chief marketing officer in December last year.
A one-minute customer feedback system that helped drive a 15-point Net Promoter Score (NPS) improvement across Nando’s UK operations has now been rolled out across Australia and New Zealand.
A digital transformation overhaul and collaboration between CMO, CIO and operations proved the driving forces behind a highly successful 50th anniversary marketing activation for the team at Pizza Hut Australia.
The Coffee Club has officially unveiled a new brand platform and visual look, the latest step in a strategic refresh program that’s arguably only grown in scope and momentum during the COVID-19 crisis.