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According to a new report, while businesses are aware of how vital data is to success, a gap has emerged between aspirations to be data-driven and the ability of employees to create business value with data.
Also, 57% of businesses in APAC are actively seeking candidates in all parts of their organisation who can demonstrate their ability to use, work with and analyse data.
All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.
About 72% of respondents in Europe affirm that data literacy it is “very important”, compared with just 60% in Asia and 52% in the US.