Qantas will offer more than 1 million extra rewards seats, a new lifetime qualification and tiered Points Club for non-flying spenders as part of a $25 million investment into its Frequent Flyer loyalty program.
Hong Kong has adopted "Move beyond" as its new tagline, aiming to challenge the current standard customer expectations.
?Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value...
Marketing and strategy leaders at Arlo & Co, Tourism WA and Qantas along with several agency chiefs are among the top marketing and professionals viewed on LinkedIn this year.
Tourism Australia has completed a triumvirate of Hemsworths with the launch of the next phase of its $36 million Dundee campaign.
ALDI is Australia’s most trusted brand - for the second survey in a row, according to the latest Roy Morgan Net Trust Score Survey, while Facebook is the most distrusted media brand.