Report: Digital advertising industry contributes $94bn and 4 per cent of Australian GDP
Latest IAB, SMI figures paint different picture on where ad spend is heading
PwC report: Record consumer and ad spend in media and entertainment category continues
Latest IAB figures show Q1 2022 digital advertising buoyed by government spending
CommBank’s in-app personalised shopping launch heralds new age of super apps
IAB: Digital advertising records highest double-digit annual growth in 5 years
PwC: Streaming, BVOD, esports and Internet advertising highlight changing consumer behaviours