by Sara Guaglione | Nov 23, 2021 | Media, Publishing in the Platform Era
BuzzFeed and TikTok signed a year-long deal in which BuzzFeed will premiere multiple live video series on the social media platform and TikTok will secure sponsors for the shows. The deal marks the first time TikTok is working with a media company to sell sponsorships...
by Sara Guaglione | Nov 3, 2021 | Media, Publishing in the Platform Era
Billboard is using TikTok to help develop the music-and-entertainment industry publication into a consumer-facing brand. To do so, the Penske Media Corporation-owned publication rolled out a singing competition on TikTok on Sept. 28. Called Billboard NXT, the...
by Sara Guaglione | Oct 26, 2021 | Media, Publishing in the Platform Era
As publishers invest in more climate coverage this year, the question remains whether or not this content category is also drawing interest from advertisers. For BBC, Bloomberg, Financial Times, Group Nine Media and The Economist, the answer is yes — with most saying...
by Sara Guaglione | Oct 19, 2021 | Media, Publishing in the Platform Era
For the past two years, Dow Jones has been selling ads against The Wall Street Journal videos, posts and live streams on Twitter to get its content in front of users and attract different kinds of advertisers, such as social ad buyers, as part of Twitter’s Amplify...
by Kayleigh Barber | Oct 11, 2021 | Media, Publishing in the Platform Era
Harvard Business Review’s brand hasn’t always been associated with robust digital content, but the publication is looking to change that. The timing is critical: over the past few years, a slew of publishers from Morning Brew to Yahoo have strategized around reaching...
by Max Willens | Oct 4, 2021 | Media, Publishing in the Platform Era
After about a year of trying to get into the original content business, Newsbreak is unofficially starting over. On September 28, the mobile news app, which claims a monthly audience of 45 million users, announced it had hired Xana O’Neill, who had previously...
