These new appointments will report to Jane Lin-Baden, managing partner of Publicis Groupe APAC and CEO of North Asia.
SPH, in recent times, has been bolstering its team with hires from the media agency scene. More here.
"It seems brand deaf, tone-deaf and definitely out of place."
When asked about Asia, the spokesperson person said a shift in agency partnerships will be happening across several markets and is expected to finalise by 2020.
Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?
In a statement to Marketing, Zenith's spokesperson said: "Boehringer Ingelheim is a global client of Zenith. In Singapore, it hasn’t been an active business."