Under the reins of Youli Hooi, Spark Foundry Singapore aims to attract clients that share similar "start up spirit, challenger brand" values.
Adidas, Bayer, Diageo, GroupM, Dentsu and Omnicom Media Group were among the brands and agencies involved in the alliance.
Among the top three rankings, OMG entities were the only agencies to experience positive growth rates in 2018 billings. Billings of OMD and PHD have increased by 7.2% and 6% respectively. While Mindshare recorded a drop of 2.1%.
Fry has had stints with GroupM, Mindshare, MediaCom, and Kantar Millward Brown.
Hong Kong has adopted "Move beyond" as its new tagline, aiming to challenge the current standard customer expectations.
SUTD is looking for long-term marketing partners with primarily strong youth marketing, plus academic and research stakeholders’ communication expertise.