Publicis Groupe has created a bespoke agency known as "ONE TOUCH" to increase the effectiveness, efficiency and consistency of NIVEA’s marketing activities.
Expanding its 10-year partnership for all communication campaigns, AXA chose Publicis Groupe to stay on as its sole global creative partner, across 30 countries, and as its partner for strategy and media buying in the UK, Germany, Italy, and Hong Kong.
Meanwhile, Omnicom Media Group was reappointed to manage media planning and buying duties in the US for Disney Studios, and bagged media duties in Canada.
A Publicis spokesperson told Marketing that the agency is still hiring massively, and focuses on upgrade and investment.
Deepa Balji has been appointed as the marketing communications director for Asia-Pacific by S4 Capital. She moves from Publicis Groupe where she was executive director marketing and communications for Asia-Pacific and the Middle East. A former journalist, Balji’s...
Mining giant, Rio Tinto, has teamed up with Marcel Sydney on a campaign harnessing augmented reality (AR) in order to raise money for the Royal Flying Doctor service.