by Nadia Cameron | Dec 2, 2021 | adtech, customer journeys, digital advertising, digital marketing, marketing technology, martech, Mergers and acquisitions, Optimizely, Pega, programmatic advertising, PROS, Quantcast, Unruly
All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.
by Vanessa Mitchell | Mar 8, 2019 | artificial intelligence (AI), Big Red Group, Customer Experience, data analytics, data-driven marketing, executive connections, IAG, machine learning, PROS, The Iconic, The Woolmark Company
Artificial intelligence (AI) might be the current marketing buzzword, but it shouldn’t be implemented for the sake of it, or be used to replace humans for customer experience (CX). Rather, AI is facilitator for a better CX.
by CMO staff | Mar 4, 2019 | CMO/CIO relationship, executive connections, PROS, sitecore
?More than 90 IT and marketing leaders descended on the The Westin in Sydney for the final leg of our annual CMO-CIO Executive Connections event on uniting humans with machines for customer success. Here are a selection of snaps from the event.
