by Ronan Shields | Feb 11, 2022 | Life Beyond the Cookie, programmatic
The IAB’s ALM took place this week where industry leaders debated grappling with enhanced privacy requirements in the day-to-day runnings of their ad operations with the agenda of the week’s proceedings underpinned by the quest for “privacy-enhancing technologies.”...
by Ronan Shields | Nov 16, 2021 | Life Beyond the Cookie, Online Marketing, programmatic
In an echo of the early-to-mid 2010s, 2021 saw an abundance of public ad tech listings, in part fueled by special purpose acquisition companies. According to an index from investment bank LUMA Partners, there are now 23 publicly-listed ad tech companies with much of...
by Vanessa Mitchell | Jan 15, 2020 | chrome, cookies, Google, IAB, internet privacy, Lotame, openx, programmatic, third party data
Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's...
by Dean Carroll | Sep 23, 2019 | Deepti Phatak, fake news, programmatic, Sponsored Content, verizon media
The argument that fake news is a new problem is itself fake news. While it is undoubtedly a more commonly used-phrased today, the fact remains that the spreading of deliberately false information has always happened. The difference today, however, is that the volume...
by Avelyn Ng | Sep 11, 2019 | Agencies, DOOH, Gulab Patil, HP, Lemm, Omnicom Media Group, PHD Indonesia, programmatic, Rohan Mahajan
The campaign aims to highlight HP's Internet of Things capabilities through video creatives.
by Avelyn Ng | Aug 14, 2019 | Agencies, Alex Khan, In-app, programmatic, Smaato
"Within in-app advertising, you're buying audiences, a particular genre. It doesn't matter what app they are in because you want to target that particular segment."
