by Avelyn Ng | Aug 14, 2019 | Agencies, Alex Khan, In-app, programmatic, Smaato
"Within in-app advertising, you're buying audiences, a particular genre. It doesn't matter what app they are in because you want to target that particular segment."
by Ravi Balakrishnan | Jul 19, 2019 | Anil Pandit, FYI, OMG India, programmatic, Publicis Media India
Publicis Media India has appointed Anil Pandit as its head of programmatic practice. Pandit moves from OMG India where he was vice president and programmatic lead. Besides his career in advertising, Pandit is also guest faculty at several leading B-schools like the...
by Vanessa Mitchell | May 2, 2019 | braze, data strategy, digital marketing, Lotame, Network 10, programmatic, single view of customer, Tealium, telaria
?For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.
by Dean Carroll | May 1, 2019 | Cathay Pacific, Changi Airport, Hilton, Influencers, News, programmatic, Travel Marketing Summit
A number of speakers have been added to the programme for the Mumbrella Asia Travel Marketing Summit, which will take place in Singapore on Tuesday (May 7). First up, R3 principal consultant Elfrida Szeto has stepped up as moderator of the session titled ‘Product...
by Dean Carroll | Apr 23, 2019 | Mumbrella Asia Travel Marketing Summit, News, Omnicom Media Group, programmatic, Tony Harradine
Programmatic should now be considered as a ‘traditional’ marketing format, the Omnicom Media Group Asia-Pacific chief executive officer Tony Harradine has told Mumbrella. He was speaking in a video interview in advance of the Travel Marketing Summit in Singapore on...
by Ravi Balakrishnan | Apr 5, 2019 | 24 hours With, Amnet, Dentsu Aegis Network, Features, Joyce Seah, programmatic
7.00am: I am gently and lovingly woken up by the grumblings and mumblings of a 13-month-old. I count my blessings, because I know how rare it is to have a toddler sleep through the night – some days I get up and go to him, other days I try to squeeze in another 15...
