by Vanessa Mitchell | Jan 15, 2020 | chrome, cookies, Google, IAB, internet privacy, Lotame, openx, programmatic, third party data
Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's...
by Dean Carroll | Sep 23, 2019 | Deepti Phatak, fake news, programmatic, Sponsored Content, verizon media
The argument that fake news is a new problem is itself fake news. While it is undoubtedly a more commonly used-phrased today, the fact remains that the spreading of deliberately false information has always happened. The difference today, however, is that the volume...
by Avelyn Ng | Sep 11, 2019 | Agencies, DOOH, Gulab Patil, HP, Lemm, Omnicom Media Group, PHD Indonesia, programmatic, Rohan Mahajan
The campaign aims to highlight HP's Internet of Things capabilities through video creatives.
by Avelyn Ng | Aug 14, 2019 | Agencies, Alex Khan, In-app, programmatic, Smaato
"Within in-app advertising, you're buying audiences, a particular genre. It doesn't matter what app they are in because you want to target that particular segment."
by Ravi Balakrishnan | Jul 19, 2019 | Anil Pandit, FYI, OMG India, programmatic, Publicis Media India
Publicis Media India has appointed Anil Pandit as its head of programmatic practice. Pandit moves from OMG India where he was vice president and programmatic lead. Besides his career in advertising, Pandit is also guest faculty at several leading B-schools like the...
by Vanessa Mitchell | May 2, 2019 | braze, data strategy, digital marketing, Lotame, Network 10, programmatic, single view of customer, Tealium, telaria
?For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.
