Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.
The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation - blockchain-based digital advertising by Avocados from Mexico.
Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.
Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.
?Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.
Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.