by Rosalyn Page | Sep 10, 2019 | ad fraud, Advertising, Brand Safety, digital advertising, digital marketing, Digital Media, GroupM, programmatic advertising
?Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.
by Vanessa Mitchell | Jul 30, 2019 | addressability, adtech, AppNexus, at&t, digital advertising, digital marketing, measurability, omnichannel analytics, omnichannel marketing, programmatic advertising, time warner, xandr
Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.
by Nadia Cameron | Jul 9, 2019 | digital advertising, digital marketing, market research, media sector, programmatic advertising, video advertising, Zenith
Internet advertising growth is waning and expected to slow even further as take-up matures in the next three years. And Australia’s predictions are looking even worse than those globally.
by Nadia Cameron | May 23, 2019 | APN Outdoor, JC Decaux, out-of-home advertising, programmatic advertising
JC Decaux has its sights set on dominating and growing Australia’s out-of-home media market and will use data and audience-based programmatic capability, as well as its broader array of OOH assets, to do it, its CEO says.
by Rosalyn Page | May 15, 2019 | ad fraud, Advertising, advertising networks, Blockchain, digital advertising, Mindshare, programmatic advertising, smart contracts, zilliqa
A blockchain-based test of programmatic advertising for PepsiCo has improved ad efficiency by 28 per cent as a result of using smart contracts.
by Rosalyn Page | May 15, 2019 | ad fraud, Advertising, advertising networks, Blockchain, digital advertising, Mindshare, programmatic advertising, smart contracts, zilliqa
A blockchain-based test of programmatic advertising for PepsiCo has improved ad efficiency by 28 per cent as a result of using smart contracts.
