by Brad Howarth | Aug 23, 2021 | digital advertising, Manufacturing, programmatic advertising
For some advertisers, even Facebook and Google have their limits. Such was the case for Australian-born personal hearing device maker, Nuheara, whose narrow target audience was challenging its ability to grow direct-to-consumer business using standard digital channels.
by Nadia Cameron | Aug 19, 2021 | adtech, Adverity, digital advertising, digital marketing, Fonto, MailChimp, marketing technology, martech, Moloco, programmatic advertising, Qlik Technologies, salesforce, Senseforth.ai, Zoho Corporation
All the latest martech and adtech news from Salesforce, Qlik, Mailchimp, Zoho, Fonto, Moloco, Adverity and Senseforth.ai.
by Nadia Cameron | Apr 16, 2021 | digital advertising, Digital Out of Home, JCDecaux, media companies, out-of-home advertising, programmatic advertising, QMS Media, Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic...
by Rosalyn Page | Mar 16, 2021 | audio advertising, digital advertising, digital marketing, dynamic creative, IAB, market research, Podcasting, programmatic advertising, streaming music
Podcasting and streaming digital audio advertising increased in 2020, according to IAB’s newly released Advertising Audio State of the Nation Report Wave 5.
by Rosalyn Page | Sep 14, 2020 | adtech, authentication, cookies, LiveRamp, media companies, privacy, programmatic advertising, Seven West Media
LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.
by Nadia Cameron | Aug 24, 2020 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, programmatic advertising
Online advertising revenue for the April – June quarter declined by 12 per cent year-on-year, a reflection of the continued COVID-19 impact on marketing spend in Australia.
