by Nadia Cameron | May 7, 2020 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, market research, programmatic advertising, Programmatic Trading
Local industry associations have welcomed a new UK-based study into the programmatic advertising supply chain, saying the mammoth and complex research effort shows just how urgent it is for the industry to improve transparency.
by Rosalyn Page | Feb 20, 2020 | ad fraud, adtech, Blockchain, digital advertising, Emerging Technologies, IAB, programmatic advertising
The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation - blockchain-based digital advertising by Avocados from Mexico.
by Vanessa Mitchell | Dec 19, 2019 | consumer trust, Facebook, Google, market research, marketing strategy, programmatic advertising, Snapchat, Social Media, Trust, TV, Twitch, Warc
Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.
by Vanessa Mitchell | Nov 20, 2019 | brand strategy, digital advertising, out-of-home advertising, programmatic advertising, rebrand, val morgan
Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.
by Rosalyn Page | Sep 10, 2019 | ad fraud, Advertising, Brand Safety, digital advertising, digital marketing, Digital Media, GroupM, programmatic advertising
?Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.
by Vanessa Mitchell | Jul 30, 2019 | addressability, adtech, AppNexus, at&t, digital advertising, digital marketing, measurability, omnichannel analytics, omnichannel marketing, programmatic advertising, time warner, xandr
Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.
