An experiential campaign created for Procter & Gamble in ecommerce is about bringing the physical shopping experience for relatable goods to the digital realm and a reflection of how consumers are seeking fresh engagement in new channels, the brand’s regional...
To prevent wasteful mass marketing, P&G has developed a proprietary database to carry out propensity marketing with people that have similar characteristics.
Alastair Symington has been appointed Blackmores’ new CEO and managing director, effective 1 October 2019.
Meanwhile, Olympic and Paralympic medals will be manufactured from precious metals recovered from used consumer electronic appliances.
"I don't think any human being should spend one minute on designing a creative banner."
"The #MeToo movement and campaigns around it are obviously going to be controversial."