by Rosalyn Page | Apr 20, 2021 | Apple, cookies, digital advertising, digital marketing, privacy, tracking
The Apple AppTrackingTransparency (ATT) framework is a new privacy protection designed to make it easier and more intuitive for consumers to safeguard their personal information on phones, iPads and the Apple TV. For marketers, it’s another privacy hurdle but some new...
by Nadia Cameron | Apr 16, 2021 | Australian Competition and Consumer Commission (ACCC), consumer engagement, consumer privacy, consumer protection, Federal Court of Australia, Google, location data, media companies, mobile devices, Mobile Marketing, privacy
Australia’s Competition and Consumer Commission (ACCC) is claiming a world-first after the Federal Court found Google guilty of misleading consumers about how personal location data collected across Android devices was captured and used.
by Rosalyn Page | Feb 24, 2021 | cookies, digital advertising, digital marketing, Google, identity management, Interactive Advertising Bureau (IAB) Australia, personalisation, privacy, Verizon
Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.
by Rosalyn Page | Feb 9, 2021 | consumer engagement, privacy, Safer Internet Day, Social Media
On Safer Internet Day, social media platforms along with several tech companies are looking to send a message about safety and protections, particularly for children.
by Rosalyn Page | Jan 11, 2021 | cookies, digital advertising, digital platforms, Google, privacy, Social Media Marketing
Google’s plans to retire third-party cookies from its Chrome browser may have hit a snag with news the UK’s Competition and Markets Authority (CMA) is investigating the proposal to assess whether it will distort competition. It comes after complaints of...
by Nadia Cameron | Sep 24, 2020 | consumer privacy, market reserach, Office of the Australian Information Commissioner (OAIC), privacy
More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found.
