by Rosalyn Page | Feb 24, 2021 | cookies, digital advertising, digital marketing, Google, identity management, Interactive Advertising Bureau (IAB) Australia, personalisation, privacy, Verizon
Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.
by Rosalyn Page | Feb 9, 2021 | consumer engagement, privacy, Safer Internet Day, Social Media
On Safer Internet Day, social media platforms along with several tech companies are looking to send a message about safety and protections, particularly for children.
by Rosalyn Page | Jan 11, 2021 | cookies, digital advertising, digital platforms, Google, privacy, Social Media Marketing
Google’s plans to retire third-party cookies from its Chrome browser may have hit a snag with news the UK’s Competition and Markets Authority (CMA) is investigating the proposal to assess whether it will distort competition. It comes after complaints of...
by Nadia Cameron | Sep 24, 2020 | consumer privacy, market reserach, Office of the Australian Information Commissioner (OAIC), privacy
More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found.
by Rosalyn Page | Sep 14, 2020 | adtech, authentication, cookies, LiveRamp, media companies, privacy, programmatic advertising, Seven West Media
LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.
by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy
The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...
