by Rosalyn Page | Jul 16, 2019 | Apple, cookies, customer engagement, data-driven marketing, Facebook, General Data Protection Regulation, Google, personalisation, privacy, tracking
During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital...
by Rosalyn Page | Jul 15, 2019 | Cambridge Analytica scandal, consumer engagement, digital marketing, Facebook, federal trade commission (FTC), privacy, Social Media Marketing
?The Federal Trade Commission (FTC) in the US has reportedly hit Facebook with a record $5 billion settlement for privacy violations, according to a story first reported by The Wall Street Journal and numerous subsequent online reports.
by Rosalyn Page | Jul 11, 2019 | accenture, Advertising, market research, personalisation, privacy, Smart home, smart home automation
?Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes...
by Rosalyn Page | Jun 27, 2019 | artificial intelligence (AI), corporate governance, data protection, emerging technology, facial recognition, Gartner, privacy
Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.
by Rosalyn Page | Jun 19, 2019 | business growth, business value, personalisation, privacy
There's no doubt personalisation improves the customer experience. But it requires foregoing some degree of privacy, which people are more likely to do this if they have trust in the business and see the value in why they're sharing personal information.
by Rosalyn Page | Jun 19, 2019 | business growth, business value, personalisation, privacy
There's no doubt personalisation improves the customer experience. But it requires foregoing some degree of privacy, which people are more likely to do this if they have trust in the business and see the value in why they're sharing personal information.
