by Nadia Cameron | Sep 24, 2020 | consumer privacy, market reserach, Office of the Australian Information Commissioner (OAIC), privacy
More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found.
by Rosalyn Page | Sep 14, 2020 | adtech, authentication, cookies, LiveRamp, media companies, privacy, programmatic advertising, Seven West Media
LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.
by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy
The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...
by Rosalyn Page | Jul 28, 2020 | consumer trust, Deloitte, market research, OAIC, privacy, Privacy index
None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.
by Rosalyn Page | Jul 28, 2020 | consumer trust, Deloitte, market research, OAIC, privacy, Privacy index
None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.
by Rosalyn Page | Jul 15, 2020 | Apple, mobile ad platform, mobile advertising, privacy
Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing...
