by Rosalyn Page | Mar 3, 2020 | data leak, data protection, Essential Services Commission, Office of the Information Commissioner, privacy
Alinta Energy stands accused of potentially exposing the sensitive information of its 1.1 million customers because it lacks sufficient privacy protection systems.
by Rosalyn Page | Feb 27, 2020 | CMO strategy, data-driven marketing, experience intelligence, martech, personalisation, privacy
“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”
by Rosalyn Page | Feb 19, 2020 | customer data, customer data strategy, data-driven marketing, personalisation, privacy, privacy controls, privacy legislation
Ikea's decision to give customers more control about how it handles their data signals the role privacy around customer data now plays in the brand marketer's toolkit, several industry experts say.
by Janice Tan | Jan 21, 2020 | Agencies, Artefact, elena mirandola, Facebook, Falcon, Google, justin chen, Max Scheichenost, privacy, SearchGuru, Whatsapp, WhatsApp Status
Facebook is known to be great market testers and it is likely this change has not come without rigorous testing and reason..
by Rosalyn Page | Dec 17, 2019 | Identity Protection, identity theft, identity verification, privacy, security risks
Mastercard is launching a pilot program to test the effectiveness of a new digital identity verification service, with the aim of developing a new system to verify a person’s identity immediately, safely and securely in both the digital and the physical world. It will...
by Rosalyn Page | Dec 11, 2019 | cookies, data privacy, data security, data-driven marketing, digital identity, privacy
In a world of huge data growth, where data has been identified by some as the “new oil”, the most critical point for businesses is understanding the identity behind the data, according to Warren Jenson, chief financial officer, president and executive managing...
