by Marty Swant | Jun 21, 2022 | Online Marketing, privacy
When it comes to marketing privacy, sometimes privacy alone isn’t enough. Recently, ProtonMail rebranded itself as Proton and now offers much more than email, forming a privacy-focused ecosystem including its email, VPN, cloud storage and calendar. The goal: to...
by Ronan Shields | Apr 27, 2022 | Media, privacy
Apple’s App Tracking Transparency anti-tracking carrot isn’t working so maybe it’s stick time. That’s the view of advertising experts who predict Apple could soon start to aggressively enforce its crackdown on the excessive tracking of its customers. Almost a year ago...
by Ronan Shields | Apr 15, 2022 | Media, privacy
Apple and Google, the duopoly controlling the $133 billion-per-year mobile app market, typically differ when policing their respective ecosystems; the iPhone-maker is rigid in its controls while the latter typically favors open sourcing. However, the pressing need for...
by Ronan Shields | Apr 11, 2022 | Online Marketing, privacy
The use of software to target and track the efficacy of ad campaigns is never far from the crosshairs of public opinion with the practice, commonly labeled as ‘ad tech’, regularly the subject of press exposés and Netflix documentaries, etc. Earlier this year, the use...
by Seb Joseph | Apr 6, 2022 | Online Marketing, privacy
Attempts to regulate the digital market are a bit like alien life: It’s probably possible, but no one’s actually seen it. The European Union’s Digital Markets Act (DMA) could settle the matter once and for all. Which is to say it’s unlike any previous attempt to...
by Tim Peterson | Mar 29, 2022 | Media, privacy
Do not envy Michael Hahn. As the recently promoted evp and general counsel of the Interactive Advertising Bureau — with a remit that also spans IAB Tech Lab and Trustworthy Accountability Group — the longtime antitrust lawyer is a central figure in the digital...
