by Rosalyn Page | Dec 21, 2020 | COVID-19, customer engagement, customer experience management, digital marketing, marketing strategy, predictions
?In 2021, brands will need to go further than ever with CX to attract and retain customers and incentivise loyalty. Coming to grips with the newly digital consumer while also finding purpose and empathy to connect with those consumers looking for authentic brands are...
by Rosalyn Page | Dec 14, 2020 | COVID-19, customer data platforms, data-driven market, digital advertising, digital marketing, predictions
In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. We explore the major ingredients that will help drive digital marketing...
by Rosalyn Page | Oct 16, 2020 | CMO role, Forrester Research, marketing leadership, marketing strategy, predictions
CMOs will need to drive customer obsession within their firms, rather than simply guiding ad procurement and promotions, according to Forrester’s?2021?prediction. This means marketing teams will need to put the customer at the center of everything they do, including...
by Vanessa Mitchell | Dec 24, 2018 | artificial intelligence, CMO role, conversational interface, customer engagement, customer experience management, data-driven marketing, Datorama, digital marketing, Fiftyfive5, Lithium, machine learning, marketing automation, marketing intelligence, marketing leadership, marketing strategy, predictions, Quantcast, Spredfast, talend, Unbounce, unstructured data
You can't talk about marketing today without the conversation steering to artificial intelligence or machine learning. Once touted as a silver bullet for data collation, analysis, as well as customer service, AI and ML have grown past the original hype and smart...
by Vanessa Mitchell | Dec 13, 2018 | Bonzai, content management, Customer Capital, customer data platforms, customer engagement, data privacy, DataXu, design thinking, digital advertising, digital marketing, freewheel, GDPR, GroupM, Infogroup, J Walter Thompson, Kantar, Lithium, LiveRamp, marketing strategy, martech, personalisation, predictions, programmatic advertising, Quantcast, Rakuten Marketing, ROKT, Spredfast, Tealium, Unbounce, voice activated
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become...
