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Twitter adds audio-only broadcasting for iOS app, Periscope

Responding to user demand, Twitter gets in on the rising popularity of audio. The post Twitter adds audio-only broadcasting for iOS app, Periscope appeared first on Marketing Land. Please visit Marketing Land for the full...

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. The post IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017 appeared first on Marketing Land....

How to use a podcast to create smart and usable content

In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how. The post How to use a podcast to create smart and usable...

The power of podcasting: SEO keyword angles

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Marketing Land. Please visit Marketing...