by jim cooper | Apr 4, 2022 | Digiday, Media, plusresearch
With some exceptions, publishers’ revenue priorities are nearly identical to the ones they set entering 2020. Direct-sold advertising, subscriptions and branded content were considered the largest areas of focus for the 139 publishing executives surveyed by Digiday in...
by jim cooper | Mar 24, 2022 | Digiday, Media, plusresearch
Looking past, or around, the proverbial 800-lb. gorilla in the retail media room that is Amazon, other massive retail players in the big box and digital space — including Walmart, Target, Kroger, Best Buy and even eBay — have yet to see large spikes in brand marketing...
by jim cooper | Mar 18, 2022 | Digiday, Online Marketing, plusresearch
Even as the hype around blockchain and the NFT marketplace climbs to a fevered pitch, some in the media and marketing space aren’t quite as bowled over — agency execs in particular. Rather, agencies appear more drawn to the appeal of another hyped arena of the near...
by jim cooper | Mar 17, 2022 | Agency Culture, Media, plusresearch
As the coronavirus pandemic continues to upend traditional work patterns a full two years after it began, and the Great Resignation recasts the ranks for employees across media, marketing and advertising technology sectors, agencies, for one, are settling into to a...
by Max Willens | Feb 8, 2022 | Digiday, Media, plusresearch
The Great Resignation proved to be one of the business world’s biggest story lines in 2021. It’s also widely expected to be one of the defining themes for publishers in 2022, according to new Digiday+ research. In the fourth quarter of 2021, Digiday polled several...
by Max Willens | Feb 2, 2022 | Digiday, Media, plusresearch
Agencies spent 2021 and entered 2022 navigating an unusual combination of industry-level uncertainty and market-level eagerness about ad spending. The mixture helped push advertisers to spend more money, and independent agencies to expand into new areas of service,...
