by Mark Weiss | Nov 16, 2018 | Media, plusresearch
Income from display advertising may be declining for some European publishers, but they expect that video advertising and branded content will drive new revenue growth in 2019, according to a survey of European publishers conducted by Digiday. The number of publishers...
by Mark Weiss | Nov 14, 2018 | Media, plusresearch
Publishers have struggled to find revenue streams from platforms that come close to matching their reach. In a survey of 91 publisher executives at the Digiday Publishing Summit this September, respondents rated each platform’s monetization on a scale of 1 to 5....
by Mark Weiss | Nov 13, 2018 | Online Marketing, plusresearch
Google and Facebook’s dominance can, in part, be traced to one simple thing: Both make it exceedingly easy to spend money with them. For rivals like Amazon, Twitter and Snapchat that means playing catch-up. In a survey of 49 media buyers at the Digiday Media Buying...
by Mark Weiss | Nov 9, 2018 | Media, plusresearch
Fifty-four percent of television network, production and publisher executives say buyers’ demands for exclusivity are a key reason video licensing deals break down, according to a survey conducted at the Digiday Hot Topic: Future of Entertainment event this October....
by Mark Weiss | Nov 9, 2018 | Media, plusresearch
Fifty-four percent of television network, production and publisher executives say buyers’ demands for exclusivity are a key reason video licensing deals break down, according to a survey conducted at the Digiday Hot Topic: Future of Entertainment event this October....
by Mark Weiss | Nov 7, 2018 | Media, plusresearch
The E.U.’s General Data Protection Regulation hasn’t derailed programmatic online advertising as some had feared, but 32 percent of European publishers surveyed by at the Digiday Publishing Summit in Barcelona this October said that it’s had a negative impact on their...
