by Kristina Monllos | Sep 20, 2019 | Online Marketing, plusresearch
Programmatic ad buying is the most difficult function to take in-house. In a survey of 47 brand marketers by Digiday, 75% of marketers said taking programmatic ad buying in-house was difficult. The level of difficulty varied by answer as 21% said it was very...
by Shareen Pathak | Sep 17, 2019 | Online Marketing, plusresearch
Retail media spending isn’t catching up to the hype. In a survey of 67 brand marketers by Digiday, the majority of respondents said they had no plans to buy any ads on retail media platforms in the next six months. Brands were asked their plans to spend advertising...
by Lucinda Southern | Sep 9, 2019 | Media, plusresearch, UK
More publishers are building paywalls and developing reader revenue strategies in the face of an increasingly unstable digital advertising landscape. For many, it’s driven by a need to develop more reliable and sustainable reader revenue streams, and it’s easy to see...
by Kristina Monllos | Aug 27, 2019 | Online Marketing, plusresearch
The agency-client relationship has always been on tenterhooks, but in recent years it has grown increasingly fraught. Much of that can be attributed to agencies’ fee-based model, which, for many agencies, hasn’t evolved with the rise of project work. That’s left...
by Mark Weiss | Jun 12, 2019 | Media, plusresearch
Publishers may have had a complicated relationship with platforms, but some are still making money off some of them. In a survey of 124 publisher executives by Digiday this May, over half of the respondents said they earned a profit by posting content to Snapchat and...
by Mark Weiss | Jun 10, 2019 | Media, plusresearch
Platforms are turning into an awareness play, rather than a way to grow traffic. In a survey of 124 publishing executives by Digiday this May, the majority of respondents said that they view platforms as a way to increase awareness among audiences, rather than drive...
