by Max Willens | Apr 27, 2021 | Media, plusresearch
Publishers and events presenters went into 2021 expecting in-person business events to become a part of the media and marketing calendars again. And while it looks like momentum for that won’t really begin building until the fall, there is momentum nonetheless,...
by Max Willens | Apr 27, 2021 | Media, plusresearch
Publishers and events presenters went into 2021 expecting in-person business events to become a part of the media and marketing calendars again. And while it looks like momentum for that won’t really begin building until the fall, there is momentum nonetheless,...
by Max Willens | Apr 27, 2021 | Media, plusresearch
Publishers and events presenters went into 2021 expecting in-person business events to become a part of the media and marketing calendars again. And while it looks like momentum for that won’t really begin building until the fall, there is momentum nonetheless,...
by Max Willens | Mar 16, 2021 | Media, plusresearch
There is a lot of uncertainty about how the coming Google changes will affect the ad-buying habits of brands and agencies. But publishers that have been hoping for a return to more contextual targeting can rejoice. Digiday polled 146 buy-side professionals about how...
by Max Willens | Mar 11, 2021 | Online Marketing, plusresearch
The looming end of the third-party cookie is likely to turn many facets of the media-buying process upside down. But the agency world is less concerned about its effect on business than brands are, according to new Digiday Research. Digiday polled 146 buy-side...
by Max Willens | Jan 29, 2021 | Media, plusresearch
The coronavirus pandemic forced publishers to re-examine and re-think many facets of their businesses, and may have unearthed some previously unexplored revenue opportunities. But it did not create conditions that might have helped them drastically rebalance their...
