by Mark Weiss | Jan 21, 2019 | Online Marketing, plusresearch
Media buyers are increasingly gravitating to programmatic direct deals. Eighty-four percent of the 214 media buyers polled by Digiday this November said they intend to direct more of their budgets to the channel in 2019. Programmatic direct deals, while more costly...
by Mark Weiss | Jan 16, 2019 | Online Marketing, plusresearch
As more companies build in-house agencies instead of hiring third-parties to handle their marketing, the majority say the greatest benefit of doing so is not in cost savings, but is in having increased influence over what happens to their advertising and the...
by Mark Weiss | Jan 14, 2019 | Media, plusresearch
Shifting to first-price auctions and employing header-bidding is helping publishers significantly boost their yield and revenue from programmatic selling, according to Digiday research. In a survey of over 100 publishers who sell advertising programmatically,...
by Mark Weiss | Jan 9, 2019 | Online Marketing, plusresearch
Over half of publishers now generate more revenue from programmatic advertising than any other channel. Fifty-five percent of 187 publishers surveyed by Digiday in November said programmatic advertising is now their largest driver of ad revenue, and 23 percent of...
by Mark Weiss | Jan 7, 2019 | Online Marketing, plusresearch
Companies are increasingly bringing more of their marketing functions in-house instead of farming them out to agencies. But when it comes to deciding which functions are best internalized, there’s no one-size-fits-all approach. Rather, marketers at different companies...
by Mark Weiss | Jan 2, 2019 | Media, plusresearch
Over half of publishers said they are planning to increase their investments in programmatic ad technologies next year, according to Digiday research. As more digital ad dollars are transacted programmatically, publishers are doing everything in their power to make...
