by Max Willens | Oct 26, 2021 | Content & Commerce, Media, plusresearch
Affiliate commerce has grown into a small, promising revenue stream for many publishers. But a lot of publishers might be able to significantly grow their commerce revenues just by diversifying the way they generate them, according to new Digiday+ research. In...
by Max Willens | Oct 19, 2021 | Coronavirus Fallout, Online Marketing, plusresearch
When everybody was chuckling at Ever Given memes this spring, few could have guessed that global supply chain issues would actually become a bigger topic of conversation as the year wore on. But even as the supply chain’s problems have grown into a clear obstacle for...
by Max Willens | Oct 12, 2021 | Digiday, Media, plusresearch
If you spend enough time in the bowels of Media Twitter, or sign up for enough publishers’ newsletters, it can sometimes seem like every day is a subscription holiday, and a great introductory offer is just around the corner. But nearly a third of the publishers that...
by Max Willens | Oct 5, 2021 | Coronavirus Fallout, Media, plusresearch
The holiday season is still nearly two months away, but publishers are already expecting a bigger, better haul of ad revenue than they got last year, thanks in part to the return of two emerging revenue streams, according to new Digiday+ Research. In September,...
by Max Willens | Sep 14, 2021 | Digiday, Online Marketing, plusresearch
Wanamaker’s dilemma is alive and well in digital advertising. As brands and agencies continue to figure out how a raft of privacy-related changes will affect their ability to target and measure ads, they are being forced to reconsider channels that many had shaky...
by Max Willens | Sep 1, 2021 | Digiday, Media, plusresearch
Even with many employers’ (and employees’) fall plans in flux, one thing is clear: The five-day office workweek is dead in the media industry, according to new Digiday+ research. In July, Digiday surveyed 120 professionals working at publishers. Roughly a third, or...
