by Mark Weiss | Jun 12, 2019 | Media, plusresearch
Publishers may have had a complicated relationship with platforms, but some are still making money off some of them. In a survey of 124 publisher executives by Digiday this May, over half of the respondents said they earned a profit by posting content to Snapchat and...
by Mark Weiss | Jun 10, 2019 | Media, plusresearch
Platforms are turning into an awareness play, rather than a way to grow traffic. In a survey of 124 publishing executives by Digiday this May, the majority of respondents said that they view platforms as a way to increase awareness among audiences, rather than drive...
by Mark Weiss | Jun 5, 2019 | Media, plusresearch
Behavioral targeting was billed by many ad technology companies as a win-win for all parties involved: Advertisers would be able to target their ads to highly-specific audiences, publishers would be able to wring more revenue from their ad inventory as a result, and...
by Mark Weiss | Jun 3, 2019 | Media, plusresearch
When it comes to generating revenue from major platforms, publishers say they’re banking on YouTube ahead of others in the long-run. Thirty percent of 122 publisher executives surveyed by Digiday this May said they believe YouTube offers the most meaningful long-term...
by Mark Weiss | May 29, 2019 | Media, plusresearch
Some publishers panicked when Facebook announced it was going to limit the amount of their content shown in the newsfeed at the start of last year. Many of those reliant on the platform to generate began looking to other platforms like Twitter, Snapchat and Apple News...
by Mark Weiss | May 22, 2019 | Media, plusresearch
Branded content has become a critical piece of many publishers’ revenue mix over the past decade, especially in video. But preserving sustainable margins when producing branded content is becoming increasingly challenging, according to Digiday research. In a survey of...
