by Mark Weiss | Mar 20, 2019 | Online Marketing, plusresearch
Ads.txt is coming to mobile apps, and some ad buyers say they expect to spend more on mobile advertising as a result. Thirty-one percent of 206 media buyers polled by Digiday this month said they plan to allocate additional dollars to mobile ad formats thanks to the...
by Mark Weiss | Mar 18, 2019 | Media, plusresearch
The California Consumer Privacy Act will come into effect in January, but many publishing executives remain completely unaware of the new law. When Digiday polled 200 U.S. publisher executives this February only half of them said they were aware of what CCPA was, and...
by Mark Weiss | Mar 13, 2019 | Media, plusresearch
Concerns that the General Data Protection Regulation would negatively impact digital ad revenues haven’t materialized, publishers say. Of 103 publishing executives polled by Digiday in February, 25 percent said they have seen programmatic revenues increase since GDPR...
by Mark Weiss | Mar 11, 2019 | Online Marketing, plusresearch
As podcast listening in the U.S. continues to grow, marketers and publishers are racing to capitalize on the opportunity. Ninety percent of marketers currently buying podcast advertising plan to grow their investment in the medium this year, according to a Digiday...
by Mark Weiss | Mar 6, 2019 | Media, plusresearch
For most online publishers ad revenue isn’t getting any easier to come by, as platforms swallow up a growing portion of advertiser budgets and layers of middlemen continue to chip away at media dollars before they reach publishers’ sites. As a result, the need to...
by Mark Weiss | Mar 4, 2019 | Media, plusresearch
Life as a news publisher isn’t easy. Content can be expensive to produce, difficult to monetize, and often has a shelf-life of just hours or minutes as the news cycle spins quicker than ever. In an attempt to offset those challenges, news publishers say they are now...
