by Jessica Davies | Jun 19, 2019 | cannes2019, plusmagazine
Sign up for the Cannes Briefing for daily updates on what Digiday is doing this year at Cannes delivered every morning. Forget the Lumascape. For the last decade, the ad tech marina in Cannes has become a microcosm of the independent ad tech industry. A saunter along...
by Hilary Milnes | Jun 13, 2019 | Online Marketing, plusmagazine
Blue Apron has a new CEO. She has a big task ahead of her. Linda Kozlowski is heading up Blue Apron, which is a shell of what it used to be. The meal-in-a-box subscription company broke new ground for the way people shopped for groceries. Launched in 2012, it inspired...
by Hilary Milnes | Jun 12, 2019 | Online Marketing, plusmagazine
Fueling the direct-to-consumer economy are the venture capitalists investing unprecedented amounts of funding into brands, a departure from the tech companies that typically have attracted weighty up-rounds and big valuations. According to data from CB Insights,...
by Tim Peterson | Jun 12, 2019 | Media, plusmagazine
As president of content and marketing for The Walt Disney Company’s upcoming streaming video service Disney+, Ricky Strauss has a lot riding on him. The $7-a-month subscription service, which will launch on November 12, is widely considered a cornerstone of the...
by Hilary Milnes | Jun 11, 2019 | plusmagazine, retail
In May, Target Media Network president Kristi Argyilan stood on a small white stage at the center of the company’s first NewFronts presentation and introduced Roundel, the retailer’s newly rebranded media business. “We spent the last three years figuring out how to...
by Max Willens | Jun 11, 2019 | Media, plusmagazine
Publishers trying to figure out how they are going to diversify revenue would do well to look at the smaller, niche publishers that had to diversify years ago. These examples, who serve a mixture of business- and consumer-facing audiences, attack the problem from...
