by Kayleigh Barber | Oct 26, 2021 | Digiday, Media, Online Marketing, plusguide
To many media and marketing executives, the blockchain still feels like a mystical part of the internet happening apart from where they do business. But the reality is more and more companies are using blockchain technology to make money, solve business problems and...
by Kayleigh Barber | Jun 23, 2021 | Digiday, Media, plusguide
Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a...
by Kayleigh Barber | Jun 23, 2021 | Digiday, Media, plusguide
Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a...
by Digiday | May 27, 2020 | Media, plusguide
Publishers have beaten the revenue diversification drum for years. Subscriptions and direct reader revenue are some of the healthiest ways to operate commercial publishing businesses, especially as the ad business gets more difficult. Over the past couple years, many...
by Digiday | May 27, 2020 | Media, plusguide
Publishers have beaten the revenue diversification drum for years. Subscriptions and direct reader revenue are some of the healthiest ways to operate commercial publishing businesses, especially as the ad business gets more difficult. Over the past couple years, many...
