by Anna Hensel | Nov 20, 2020 | dtcbriefing, plusbriefing, retail
This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. Join Modern Retail+ to get access to the DTC briefing — as well as all articles, research...
by Tim Peterson | Nov 18, 2020 | fotvbriefing, Future of TV, plusbriefing
Free, ad-supported streaming TV platforms — like ViacomCBS’s Pluto TV, Roku’s The Roku Channel and Samsung’s TV Plus — resemble traditional TV, with the 24/7 channels they carry. But, when it comes to sharing data with the media companies operating those streaming...
by Anna Hensel | Nov 13, 2020 | dtcbriefing, plusbriefing, retail
This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. Join Modern Retail+ to get access to the DTC briefing — as well as all articles, research...
by Tim Peterson | Nov 11, 2020 | fotvbriefing, Future of TV, plusbriefing
The pandemic has pushed many media companies, from digital publishers like BuzzFeed to conglomerates like WarnerMedia, to cut costs in order to protect their businesses. However, for as much as the pandemic’s impacts on advertising and production are weighing down TV...
by Lara O'Reilly | Nov 9, 2020 | Media, mediabriefing, plusbriefing
It’s already been an incredibly discombobulating year for marketers (for everyone!) and the U.S. presidential election has somewhat predictably wrought both heat and light. With a country divided, conspiracy theorists abound and emotions on both ends of the political...
by Kristina Monllos | Nov 9, 2020 | marketingbriefing, Online Marketing, plusbriefing
In the seminal classic film Groundhog’s Day, Bill Murray’s character Phil Connors relives the same day over and over until he changes his own behavior — the only thing he has control over — to wake up to a new day. Media buyers dealing with yet another round of issues...
