by Tim Peterson | Feb 24, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week surveys ad buyers’ thoughts on ViacomCBS’s sales pitch for Paramount+ and how the soon-to-relaunch streamer fits into the increasingly crowded ad-supported streaming market. Paramount+’s advertising pitchHollywood’s production...
by Tim Peterson | Feb 18, 2021 | Media, mediabriefing, plusbriefing
The Media Briefing this week looks at how publishers’ and platforms’ businesses have settled into the new normal with advertising revenue rebounding in the fourth quarter. The media business’s new normal is hereStates move to tax digital ad salesA Q&A with The...
by Tim Peterson | Feb 17, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how advertisers have — or, more accurately, have not — taken advantage of the more favorable cancelation options they angled for in last year’s TV upfront negotiations. 01. TV’s upfront advertisers hold tight 02. Who will...
by Digiday Editors | Feb 12, 2021 | Media, plusbriefing
Gone are the sixty-hour work weeks and rigid 9-to-5 schedules in our new normal, as realities of work-life balance — particularly when it comes to parenthood and productivity — have come swiftly into the foreground this past year. But the pandemic has done more than...
by Tim Peterson | Feb 11, 2021 | Media, mediabriefing, plusbriefing
The Media Briefing this week looks at how Facebook is trying to tamp down politics on its platform and ramp up entertainment. Facebook’s political containment ployBlack History Year(s)A Q&A with Meredith’s president of digital Alysia BorsaTwitter’s subscription plans,...
by Tim Peterson | Feb 10, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how subscription-based streaming services are working to hang on to the subscribers they’ve acquired since the start of the coronavirus pandemic. Streamers’ subscriber retention strategiesThe streaming Super BowlConnected...
