by Kayleigh Barber | Jul 29, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how publishers are starting to create series and new business franchises around student-aged athletes in both high school and college, now that the NCAA is allowing these players to monetize themselves in name, image, and likeness...
by Tim Peterson | Jul 28, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week recaps the top trends from this year’s TV advertising upfront negotiations and what they portend for the next year. The upfront reviewTV networks’ advertiser debt dilemmaHollywood’s updated product, TV’s programming pileup and more...
by Kristina Monllos | Jul 27, 2021 | Coronavirus Fallout, marketingbriefing, Online Marketing, plusbriefing
The typical global fervor for the Olympics is lacking this year, making it less of a marketing must than in years previous. It makes sense given the environment — we’re still in the midst of a pandemic (now dealing with new variants), athletes have had to drop out...
by Michael Bürgi | Jul 26, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
The concept of barter has been around since the dawn of time: you give me something I need in exchange for giving you something you need. At its most fundamental, that’s what barter agencies do, except they are the middle-men (and -women) in the transaction between...
by Tim Peterson | Jul 22, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic...
by Tim Peterson | Jul 22, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic...
