by Tim Peterson | May 6, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, senior reporter Kayleigh Barber looks at the growing issue of burnout at media companies and how it extends beyond those working inside newsrooms to also affect business-side employees and even journalism school students. The media...
by Tim Peterson | May 5, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how this year’s NewFronts presentations highlight the role of TV programming and distribution in advertisers’ streaming consideration sets. Streaming’s TV dividing lineHollywood’s return to workPay-TV providers’ latest...
by Michael Bürgi | May 3, 2021 | Media, mediabuyingbriefing, plusbriefing
Concerned that the exploding world of ad tech and automated media buying, specifically the $82 billion programmatic space, just keeps getting more confusing and complex, the Association of National Advertisers (ANA) issued an RFP to potential consultant partners to...
by Tim Peterson | Apr 29, 2021 | Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how, with a less volatile White House, news organizations are finding more opportunities to do deeper reporting on issues like social justice and immigration. A new era for newsNewsrooms reach a breaking pointPerson in the news:...
by Tim Peterson | Apr 28, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how creators have not only broken into Hollywood but are getting entertainment’s establishment to bend to them. Creators’ big breakThe advertiser view of Nielsen’s measurement messWTF is Open ID?, Roku and Google reach an...
by Tim Peterson | Apr 22, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, senior editor of research and features Max Willens reports on how individual authors are forming ways of working together outside the traditional media company model. The pros and cons of media co-opsPublishers pin subscription...
