by Anna Hensel | Jun 5, 2020 | dtcbriefing, plusbriefing, retail
This column is supposed to be dedicated to analysis of the most important news in the direct-to-consumer startup world. Usually, that’s about how Facebook ads are performing or which startup just raised a big round of funding. But, retail startups don’t exist in a...
by Brian Morrissey | Jun 4, 2020 | bmbriefing, Media, plusbriefing
Needless to say, my planned column on publisher promotional tactics to drive subscription volume didn’t seem like the right way to go. This was a week that called to mind the Yeats poem “The Second Coming,” written at a similar time of pandemic and strife in 1919: ...
by Tim Peterson | Jun 3, 2020 | fotvbriefing, Future of TV, plusbriefing
For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks...
by Lara O'Reilly | Jun 2, 2020 | Media, mediabriefing, plusbriefing
The travel sector has been pummeled by the coronavirus crisis as countries closed their borders and aircraft fleets were grounded. EMarketer predicts U.S. digital travel sales will not reach pre-virus levels until 2022, though it’s anyone’s guess as to how long people...
by Anna Hensel | May 29, 2020 | dtcbriefing, plusbriefing, retail
Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. Yes, many startups like Away and Rent the Runway were hammered, as appetite all for travel and high end fashion all but disappeared. Additionally,...
by Brian Morrissey | May 28, 2020 | bmbriefing, Media, plusbriefing
The coronavirus crisis is hitting all parts of the publishing business, but none harder than the events business lines. The lockdowns and health concerns have made events impossible to hold, even illegal in many places. Big publishers, including The Economist and The...
