The latest spot done by creative agency adam&eveDDB features a tactical unit rappelling down into a pitch black cavernous opening.
It would have been "lunacy" for the company to reinvent the PlayStation identity just to jazz up the launch, say branding players.
Jim Ryan, president and CEO of SIE said impressive talent, a vibrant game ecosystem, and support from the government are key reasons why it decided to take its partnership with Malaysia to the next level.
Meanwhile, Facebook dropped out of the top 10 ranking this year, sliding five spots to 14th place.
Industry players discuss whether Sony's new price point for PlayStation Now will help draw subscribers, and the importance of looking beyond a console.
MediaCom has won the PlayStation media mandate for South East Asia. The appointment covers media planning and buying. MediaCom has a pre-existing relationship with PlayStation, having worked on the brand since 2016 across the United States as well as Europe, Middle...