by Kayleigh Barber | May 11, 2022 | creatormachine, Media, Platforms & Commerce
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Online shopping was exacerbated by the pandemic, which closed in-person stores and made customers...
by Kayleigh Barber | May 3, 2022 | creatormachine, Media, Platforms & Commerce, podcasts
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Influencers have developed a special knack for making a product go viral, selling it out seemingly...
by Kimeko McCoy | May 2, 2022 | creatormachine, Online Marketing, Platforms & Commerce
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Over the last year or so, social media platforms have been hyper-focused on rolling out the...
by Kimeko McCoy | Apr 8, 2022 | MNTNTP, Online Marketing, Platforms & Commerce
Guava Family, a direct-to-consumer parenting brand, placed its bets on paid search back in 2019, investing in Google search ads. Three years later, that’s still the case even as ad channels like TikTok and influencer marketing gain traction with peer DTC brands....
by Kimeko McCoy | Feb 14, 2022 | Online Marketing, Platforms & Commerce
Conversations around full-funnel marketing have gone from a hum to a fever pitch across the industry as advertisers increasingly look for more ways to reach shoppers across an ever-changing landscape. In light of Covid-19 pandemic uncertainty, mounting data privacy...
