Pitney Bowes | Harro Media

CMO’s top 8 martech stories for the week – 12 December 2019

by Rosalyn Page | Dec 12, 2019 | acquia, Adform, adobe, adtech, AgilOne, Canva, digital advertising, digital marketing, LiveRamp, marketing technology, martech, Oculus, Ogury, Pitney Bowes, Syncsort, Zendesk

All the latest martech and adtech news this week from Acquia, AgilOne, Adobe, Ogury, Canva, Broadsign and Adform, Zendesk, Pitney Bowes and LiveRamp.

CMO’s top 8 martech stories for the week – 29 August 2019

by Vanessa Mitchell | Aug 29, 2019 | AdKernel, AdRoll, AdSecure, adtech, Automattic, digital marketing, Freshworks, Leadspace, marketing technology, martech, Pitney Bowes, RollWorks, salesforce, SparkPost, ZBS CRM, Zendesk

All the latest martech and adtech news this week from Pitney Bowes, Leadspace, Salesforce, Zendesk, RollWorks, AdRoll, Freshworks, AdKernel, AdSecure, SparkPost, Automattic, ZBS CRM, and more.

Case Study: How IPG Mediabrands re-invented its location analytics

by Rosalyn Page | Jul 8, 2019 | agency relationships, customer inteligence, data-driven marketing, IPG Mediabrands, location intelligence, marketing technology, martech, Pitney Bowes

If a picture paints a thousand words, then location visualisation paints a thousand insights.

One CMO’s new four Ps of marketing

by Vanessa Mitchell | Feb 14, 2019 | CMO role, digital marketing, leadership, marketing analytics, marketing leadership, marketing strategy, marketing technology, Pitney Bowes, Sendle

The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.