by Rosalyn Page | Dec 12, 2019 | acquia, Adform, adobe, adtech, AgilOne, Canva, digital advertising, digital marketing, LiveRamp, marketing technology, martech, Oculus, Ogury, Pitney Bowes, Syncsort, Zendesk
All the latest martech and adtech news this week from Acquia, AgilOne, Adobe, Ogury, Canva, Broadsign and Adform, Zendesk, Pitney Bowes and LiveRamp.
by Vanessa Mitchell | Aug 29, 2019 | AdKernel, AdRoll, AdSecure, adtech, Automattic, digital marketing, Freshworks, Leadspace, marketing technology, martech, Pitney Bowes, RollWorks, salesforce, SparkPost, ZBS CRM, Zendesk
All the latest martech and adtech news this week from Pitney Bowes, Leadspace, Salesforce, Zendesk, RollWorks, AdRoll, Freshworks, AdKernel, AdSecure, SparkPost, Automattic, ZBS CRM, and more.
by Rosalyn Page | Jul 8, 2019 | agency relationships, customer inteligence, data-driven marketing, IPG Mediabrands, location intelligence, marketing technology, martech, Pitney Bowes
If a picture paints a thousand words, then location visualisation paints a thousand insights.
by Vanessa Mitchell | Feb 14, 2019 | CMO role, digital marketing, leadership, marketing analytics, marketing leadership, marketing strategy, marketing technology, Pitney Bowes, Sendle
The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.
by Vanessa Mitchell | Sep 20, 2018 | ad technology, adtech, digital marketing, Hyp3r, marketing technology, martech, Ooyala, Pitney Bowes, Qlik Technologies, radius, salesforce, talend, Twilio
All the latest martech and adtech news this week from Salesforce, Twilio, Radius, Pitney Bowes, Hyp3r, Qlik, Ooyala, and Talend.
by Vanessa Mitchell | May 10, 2018 | adtech, DataXu, digital marketing, Engage: Getting on with Government 2.0, genesys, HootSuite, marketing technology, martech, OneTrust, Pitney Bowes
All the latest martech and adtech news this week from Pitney Bowes, Hootsuite, Genesys, engage:BDR, Invigor, OneTrust, dataxu, and more.