by Ravi Balakrishnan | May 29, 2019 | Happiness Saigon, News, Pepsi
Pepsi and Happiness Saigon have created campaign in Vietnam called ‘Raise Your Voice’ which aims to track the littering problem in the country as well as allow Vietnamese youth to opine on hot-button social issues. In a pilot project launched in Ho Chi Minh city on...
by Dean Carroll | Apr 17, 2019 | Dr Mumbo, Pepsi, space
Regular readers will know that Dr Mumbo loves to report on the weird and wonderful new mediums of advertising dreamed up by the industry’s pretenders. Sorry, he of course meant to say futurists. Over the years, there has been advertising on armpits. Advertising on car...
by Rezwana Manjur | Feb 28, 2019 | 7up, Advertising, Agencies, Gatorade, Mindshare, Mirinda, Mountain Dew, Pepsi
Mindshare will be also responsible for the social media management of the CSD brands such as Pepsi, Mirinda, Mountain Dew, Gatorade and 7Up.
by Vanessa Mitchell | Feb 21, 2019 | Autononomous Sensory Meridian response (ASMR), digital advertising, digital marketing, IKEA, KFC, marketing campaigns, marketing strategy, Michelob, Pepsi, Skittles, Superbowl
Unless you are a millennial or a Gen Z, it’s unlikely you would have heard of the latest You Tube fad to go mainstream and be grabbed with both hands by marketers. And yet, if you watched the superbowl ads, and pondered the reasoning behind Zoe Kravitz whispering into...
by Ravi Balakrishnan | Feb 13, 2019 | Caltex, Chinese New Year, Coca-Cola, Daikin, Dave McCaughan, Opinion, Pepsi, SingTel
Is it me or does the passing of big seasonal celebrations bring both disappointment and relief? I love the festivities, the food and mood, but don’t really want it to go on all the time. A bit like the advertising of the season. It has become part of Christmas,...
by Janice Tan | Jan 28, 2019 | Adrian Sng, Agencies, Etika, iskandar investment, mct, MullenLowe, MullenLowe Sng & Partners Malaysia, Pepsi
Sng said to have amassed these wins following the buyout shows it is still able to punch above its weight as an independent agency.
