Penfolds | Harro Media

NFTs, augmented reality and space drive Penfolds luxury brand approach

by Nadia Cameron | Mar 31, 2022 | Alcohol, Augmented Reality, augmented reality (AR), brand strategy, consumer engagement, experiential marketing, FMCG, marketing campaigns, NFTs, Penfolds

NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.

NFTs, augmented reality and space drive Penfolds luxury brand approach

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