by Nadia Cameron | Feb 8, 2021 | brand strategy, marketing leadership, marketing strategy, Partnerships, Uber
A willingness to move away from doing business the way you’re used to, along with passionate commitment across leadership, are vital for brands looking to striking successful external partnerships, Uber’s head of marketing says.
by Nadia Cameron | Feb 3, 2021 | Booktopia, brand strategy, CMO role, marketing leadership, marketing strategy, Partnerships
Want to find partnerships that can build your brand strategically and commercially? Then try making a movie of your customer’s day-day-life to identify patterns of behaviour and touchpoints and you might just find some hefty clues.
by Nadia Cameron | Feb 3, 2021 | Booktopia, brand strategy, CMO role, marketing leadership, marketing strategy, Partnerships
Want to find partnerships that can build your brand strategically and commercially? Then try making a movie of your customer’s day-day-life to identify patterns of behaviour and touchpoints and you might just find some hefty clues.
by Nadia Cameron | Jan 27, 2021 | brand strategy, CMO role, growth strategy, leadership, marketing leadership, Partnerships
One of the clear trends to emerge during 2020 was brands striking external partnerships. And if Deloitte’s recent Marketing Trends 2021 report is to go by, such partnership aspirations remain firmly in the spotlight this year as a way to drive growth, meet changing...
by Nadia Cameron | Dec 18, 2020 | brand strategy, COVID-19, marketing strategy, Partnerships
?One of the interesting things to come out of this year’s unprecedented market conditions was a rethink around external partnerships and collaborations by local and global brands. Here, we highlight a few of the more unusual, unlikely pairings we saw during 2020 and...
by Vanessa Mitchell | Jun 6, 2019 | DuluxGroup, experiential marketing, marketing campaigns, National Galleries Victoria, Partnerships, Social Media Marketing, Sofitel
?Sofitel Melbourne On Collins is definitely painting outside the box with its latest experiential campaign.
