by Nadia Cameron | Mar 3, 2021 | brand strategy, consumer healthcare, marketing strategy, Partnerships
?You are much more likely to deliver on your brand purpose by doing and saying something in partnership with another than doing something in isolation, says RB Health marketing director, Henry Turgoose.
by Rosalyn Page | Feb 23, 2021 | COVID-19, eSports, market research, Nielsen Company, Partnerships, sponsorships, sports marketing
The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.
by Nadia Cameron | Feb 22, 2021 | Binge, brand strategy, marketing strategy, Partnerships, Streaming services
The more diverse and open-minded your partnership portfolio approach is, the more opportunity you give yourself to learn, says Binge chief marketing officer, Louise Crompton.
by Nadia Cameron | Feb 8, 2021 | brand strategy, marketing leadership, marketing strategy, Partnerships, Uber
A willingness to move away from doing business the way you’re used to, along with passionate commitment across leadership, are vital for brands looking to striking successful external partnerships, Uber’s head of marketing says.
by Nadia Cameron | Feb 3, 2021 | Booktopia, brand strategy, CMO role, marketing leadership, marketing strategy, Partnerships
Want to find partnerships that can build your brand strategically and commercially? Then try making a movie of your customer’s day-day-life to identify patterns of behaviour and touchpoints and you might just find some hefty clues.
by Nadia Cameron | Feb 3, 2021 | Booktopia, brand strategy, CMO role, marketing leadership, marketing strategy, Partnerships
Want to find partnerships that can build your brand strategically and commercially? Then try making a movie of your customer’s day-day-life to identify patterns of behaviour and touchpoints and you might just find some hefty clues.
