by IDG Online Staff | Jul 15, 2021 | brand, marketing strategy, Partnerships
A new report from IDG Research and Partnerize has found strong support for partnership as a marketing strategy. More than half of the marketers surveyed reported that partnership represented a significant portion of their strategy, with 16% stating they relied on...
by Nadia Cameron | Apr 30, 2021 | adobe, B2B marketing, Booking.com, data-driven marketing, digital marketing, marketing technology, Marketo, Partnerships
Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners.
by Nadia Cameron | Mar 29, 2021 | brand purpose, FMCG, marketing campaigns, marketing strategy, Partnerships
A long-term commitment to environmental and social principles has led Vege Chips to forge a three-year partnership with the Currumbin Wildlife Hospital in its home location on Australia’s Gold Coast.
by Nadia Cameron | Mar 22, 2021 | Binge, CMO role, growth strategy, marketing leadership, Partnerships, Uber
The reasons for striking a partnership with another brand are wide and diverse. From extending audience reach and brand attributes to product and services expansion, cultural and social alignment, improving commercial dividends and solving a customer pain point, the...
by Nadia Cameron | Mar 11, 2021 | brand strategy, marketing strategy, NT Tourism, Partnerships, travel and tourism
External partnerships are a crucial part of brand building and growth. But fail to look beyond audience and brand synergies when inspecting a partner’s potential and you risk unexpected consumer and market backlash, NT Tourism executive GM of marketing, Tony Quarmby,...
by Nadia Cameron | Mar 3, 2021 | brand strategy, consumer healthcare, marketing strategy, Partnerships
?You are much more likely to deliver on your brand purpose by doing and saying something in partnership with another than doing something in isolation, says RB Health marketing director, Henry Turgoose.
