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Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns

The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers. The post Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns appeared first on Marketing Land. Please visit...

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and technology. The post Small businesses more likely to shift ad budgets from search, display, paid social to Amazon appeared first on Marketing Land. Please...