When the Covid-19 lockdowns hit Australia in 2020, no segment of the advertising sector was hit harder than our-of-home (OOH) advertising. According to PwC, the sector saw a 39 per cent decrease in year-on-year revenue to A$772 million.
Next-generation telco, Circles.Life, may have just taken its first big step into the metaverse, but “don’t expect us to be a telco metaverse, just expect us to be a telco that really supports our customers and delivers what they are looking for”, its CMO says.
Alcohol, luxury goods, streaming services, payment providers and tech players are among the first partner for QMS’ City of Sydney street furniture network debut.
Founder and CEO of out-of-home media company Shopper, Ben Walker, has passed away aged 47.
Commitment to a new level of measurement including neuroscience qualitative measures, standardisation with a ‘share of time’ approach plus sustainability targets are a few of the advertiser-friendly measures announced yesterday by out-of-home providers.
The latest SMI advertising figures for September are in and show the prolonged Covid-19 lockdowns across Sydney and Melbourne taking their toll on outdoor spend even as TV bucked up.