Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic...
‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.
Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found.
After launching its Cartology digital screen network across its supermarkets in 2019, Woolworths is now rolling out a new network in Dan Murphy’s nationwide.
Voice recognition technology is being tapped by R U OK? and JCDecaux in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.
OOh!media is set to have a new managing director and chief executive officer from early 2021 after the out-of-home provider announced a successor to well-known founder, Brendan Cook.