by Nadia Cameron | Apr 16, 2021 | digital advertising, Digital Out of Home, JCDecaux, media companies, out-of-home advertising, programmatic advertising, QMS Media, Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic...
by Nadia Cameron | Mar 1, 2021 | Advertising, CMO profile, CMO role, JC Decaux, marketing leadership, out-of-home advertising
‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.
by Nadia Cameron | Jan 25, 2021 | beacons, data-driven marketing, Location-Based Marketing, location-based services, out-of-home advertising
Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found.
by Rosalyn Page | Sep 21, 2020 | Cartology, out-of-home advertising, Woolworths Group
After launching its Cartology digital screen network across its supermarkets in 2019, Woolworths is now rolling out a new network in Dan Murphy’s nationwide.
by CMO staff | Sep 8, 2020 | JCDecaux, marketing campaigns, out-of-home advertising, voice recognition
Voice recognition technology is being tapped by R U OK? and JCDecaux in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.
by Nadia Cameron | Aug 31, 2020 | media companies, Nova, oOh! Media, out-of-home advertising
OOh!media is set to have a new managing director and chief executive officer from early 2021 after the out-of-home provider announced a successor to well-known founder, Brendan Cook.
