by Nadia Cameron | Mar 27, 2020 | COVID-19, Financial results, media companies, oOh! Media, out-of-home advertising
OOh!media has called its latest $167 million equity raising round and leadership plans both a positive for the company as the COVID-19 crisis bites, as well as a sign of long-term business value.
by Rosalyn Page | Mar 11, 2020 | Blockchain, Blockchain technology, marketing campaigns, out-of-home advertising
Aqilliz, a Singapore-based marketing technology solutions provider, has announced the pilot of a blockchain-based digital out-of-home (DOOH) advertising campaign for mobile food delivery giant, foodpanda.
by Rosalyn Page | Feb 27, 2020 | adobe, adtech, Automation Anywhere, Bluevenn, Confirmit, customer data platforms, digital advertising, digital marketing, Leanplum, marketing technology, martech, out-of-home advertising, QMS Media, salesforce, verint
All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt
by Vanessa Mitchell | Feb 24, 2020 | Advertising, Corporate social responsibility, OMA, out-of-home advertising, Outdoor Media Association
The Outdoor Media Association (OMA) is hoping to impact Australia’s obesity crisis by limiting the advertising of discretionary food and drink products near schools.
by Vanessa Mitchell | Feb 14, 2020 | brand strategy, marketing campaigns, marketing strategy, Nova Entertainment, out-of-home advertising, rebranding, smoothfm, TVCs
One of the most iconic TVCs from radio stations in recent years would have to be the smoothfm ad featuring Michael Buble. The ad, along with the station’s niche targeting, helped propel it to the number one FM station in Sydney and number two in Melbourne.
by Rosalyn Page | Jan 29, 2020 | leadership, oOh! Media, out-of-home advertising
Brendon Cook will step down as managing director and CEO, as well as from the Board, of oOh!media during 2020.
