by Rosalyn Page | Apr 9, 2020 | adtech, HubSpot, Longtail UX, martech, martech budgets, martech providers, Moat, Oracle, Rubicon Project, Taboola, telaria, Verint Systems, zoom
All the latest martech and adtech news this week from Zoom, Longtail UX, Currency Alliance, Rubicon Project and Telaria, HubSpot, Verint, Airship, and Taboola and Moat.
by Nadia Cameron | Mar 13, 2020 | ADMA, adobe, Association for data-driven marketing and advertising (ADMA), Cannes Lion, Facebook, Google, Interactive Advertising Bureau (IAB) Australia, Oracle, salesforce, South By Southwest
It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.
by Rosalyn Page | Feb 3, 2020 | acquia, adobe, digital experience, digital experience platforms, digital transformation, EPiServer, Gartner, Liferay, Magic Quadrant, marketing technology, Opentext, Oracle, Salesforce.com, SAP, sitecore
Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.
by Vanessa Mitchell | Dec 5, 2019 | customer engagement, customer experience management, Data, data and insights, data-driven marketing, Greencross. Suncorp, Latitude, marketing strategy, Oracle, personalisation
Leaders in customer experience (CX) gathered at the Oracle Modern Cloud event this week to discuss customer journeys, good CX, and how best to achieve it.
by Vanessa Mitchell | Dec 4, 2019 | B2B marketing, customer data platforms, customer experience management, customer technologies, data management platform (DMP), digital marketing, marketing strategy, marketing technology, Oracle, personalisation
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
by Vanessa Mitchell | Nov 20, 2019 | CPD, customer data platform, data strategy, data unification, forrester, marketing strategy, Oracle, Research, single view of customer, unified view of customer
Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.?
