Optus Sports has struck a deal with supply-side adtech platform vendor, Magnite, as its preferred digital advertising partner as it looks to strengthen its position as a broadcast video on-demand (BVOD) provider.
Amaysim will remain as a standalone brand following Optus’ acquisition of the mobile virtual network operator for $250 million.
In the race to make interactions digital, one aspect of transacting has remained stubbornly troublesome – identity.
Another new telco brand has hit the virtual shelves this week, with the launch of gomo, billed as a low-cost mobile provider, which is backed by Optus.
Seamless and frictionless end-to-end customer journeys through automation and bots is the end game for Optus VP of digital consumer, Vaughan Paul, as he works to respond to customers engaging more online and digitally.
Australian Communications and Media Authority said this is the second largest infringement notice ever paid to the authority, and the largest paid for spamming.