by Nadia Cameron | Oct 14, 2021 | augmented reality (AR), Avatars, digital experiences, marketing campaigns, optus
Thousands of footy fans got into a rather different kind of digital spirit during this year’s Optus WA Football League (WAFL) Grand Final on 1 October.
by Nadia Cameron | Sep 15, 2021 | marketing campaigns, optus, Social Media Marketing, Twitter
Heightened consumer demand to connect authentically around cultural conversations as well as tentpole TV moments are triggering strong growth in the number of brands investing marketing dollars into Twitter globally and locally.
by Nadia Cameron | Feb 12, 2021 | adtech, BVOD, digital advertising, optus, video advertising
Optus Sports has struck a deal with supply-side adtech platform vendor, Magnite, as its preferred digital advertising partner as it looks to strengthen its position as a broadcast video on-demand (BVOD) provider.
by Nadia Cameron | Feb 2, 2021 | amaysim, brand strategy, Mergers and acquisitions, mobile virtual network operator (MVNO), optus
Amaysim will remain as a standalone brand following Optus’ acquisition of the mobile virtual network operator for $250 million.
by Brad Howarth | Jan 4, 2021 | chief digital officer, digital strategy, identity management, mastercard, optus
In the race to make interactions digital, one aspect of transacting has remained stubbornly troublesome – identity.
by Rosalyn Page | Nov 18, 2020 | brand launch, brand strategy, optus, telecommunications services, TPG
Another new telco brand has hit the virtual shelves this week, with the launch of gomo, billed as a low-cost mobile provider, which is backed by Optus.
