?Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.
Helping dispel confusion around what the 5G network delivers to consumers is the motivation behind Optus’ first 5G network campaign.
Ask a consumer, and you're likely to hear telcos are not particularly good at customer experience (CX). However, Optus is making the effort to change all that.
To improve customer experience, it has committed to having real people answer customer queries through its in-app live chat rather than bots.
More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.
Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.