by Rosalyn Page | Dec 2, 2019 | accc, digital inclusion initiative, NBN, optus
?Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.
by Nadia Cameron | Nov 4, 2019 | 5G, marketing campaigns, optus
Helping dispel confusion around what the 5G network delivers to consumers is the motivation behind Optus’ first 5G network campaign.
by Vanessa Mitchell | Oct 14, 2019 | customer experience management, messaging, messaging tools, optus
Ask a consumer, and you're likely to hear telcos are not particularly good at customer experience (CX). However, Optus is making the effort to change all that.
by Avelyn Ng | Sep 17, 2019 | Agencies, Circles.Life, optus, Rameez Ansar
To improve customer experience, it has committed to having real people answer customer queries through its in-app live chat rather than bots.
by Nadia Cameron | Sep 2, 2019 | chief customer officer, customer engagement, customer experience management, digital strategy, leadership, optus
More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.
by Rosalyn Page | Jun 26, 2019 | CMO role, diversity, marketing careers, marketing leadership, marketing strategy, optus, Willow
Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.
