by Avelyn Ng | Sep 17, 2019 | Agencies, Circles.Life, optus, Rameez Ansar
To improve customer experience, it has committed to having real people answer customer queries through its in-app live chat rather than bots.
by Nadia Cameron | Sep 2, 2019 | chief customer officer, customer engagement, customer experience management, digital strategy, leadership, optus
More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.
by Rosalyn Page | Jun 26, 2019 | CMO role, diversity, marketing careers, marketing leadership, marketing strategy, optus, Willow
Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.
by Brad Howarth | Apr 18, 2019 | 5G, AnalogFolk, chief digital officer, digital strategy, mobile applications, mobile apps, Mobile Marketing, mobile strategy, network design, optus
It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.
by Brad Howarth | Apr 18, 2019 | 5G, AnalogFolk, chief digital officer, digital strategy, mobile applications, mobile apps, Mobile Marketing, mobile strategy, network design, optus
It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.
by Vanessa Mitchell | Apr 9, 2019 | CFO, marketing careers, marketing role, optus, Telstra
Consumer expert and former marketing function leader, Vicki Brady, has been appointed CFO and head of strategy for Telstra.
