All the latest martech, customer tech and adtech news from Optimizely, Zendesk, Adobe, Bold360, Acquia, Adform, Genesy, M-Files, AnyVision and Meltwater.
All the latest martech and adtech news this week from Taptica, Switch Media, Twilio, Optimizely, Lotame, Flamingo Ai, Google, Salesforce, Pipeliner, Pegasystems, and more.
It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?
Behavioural modelling and experimentation have allowed workplace relationships specialist, Employsure, to chalk up a 109 per cent uptake in conversions.
Digital transformation has to be the combination of continuous business improvement and driving customer value with talent and people management, Qantas’s digital and mechandising lead, Sheerien Salindera, says.
All the latest martech and adtech news this week from Snooper, Meltwater, Marketo, Optimizely, Radius, and more.