by Nadia Cameron | Jun 20, 2019 | acquia, Adform, adobe, adtech, Bold360, digital marketing, genesys, M-Files, marketing technology, martech, Meltwater, Optimizely, Zendesk
All the latest martech, customer tech and adtech news from Optimizely, Zendesk, Adobe, Bold360, Acquia, Adform, Genesy, M-Files, AnyVision and Meltwater.
by Vanessa Mitchell | Feb 7, 2019 | adtech, digital marketing, Flamingo Ai, Google, Lotame, marketing technology, martech, Optimizely, Pegasystems, Pipeliner, salesforce, Switch Media, Taptica, Twilio
All the latest martech and adtech news this week from Taptica, Switch Media, Twilio, Optimizely, Lotame, Flamingo Ai, Google, Salesforce, Pipeliner, Pegasystems, and more.
by Brad Howarth | Nov 7, 2018 | digital marketing, mobile apps, Mobile Marketing, Optimizely, SAP, Swrve, ThoughtWorks
It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?
by Vanessa Mitchell | Jun 19, 2018 | behaviour modelling, Culture, customer engagement, customer experience management, cx, digital marketing, digital strategy, Employsure, experimentation, marketing technology, Optimizely, testing
Behavioural modelling and experimentation have allowed workplace relationships specialist, Employsure, to chalk up a 109 per cent uptake in conversions.
by Nadia Cameron | May 29, 2018 | chief digital officer, customer engagement, digital disruption, digital strategy, leadership, Optimizely, Qantas, REA Group
Digital transformation has to be the combination of continuous business improvement and driving customer value with talent and people management, Qantas’s digital and mechandising lead, Sheerien Salindera, says.
by Vanessa Mitchell | May 3, 2018 | adtech, digital marketing, marketing technology, Marketo, martech, NICE Systems, Optimizely, radius, snooper
All the latest martech and adtech news this week from Snooper, Meltwater, Marketo, Optimizely, Radius, and more.
