by Rosalyn Page | May 28, 2020 | adobe, adtech, digital marketing, GoodData, marketing technology, Marketpoint, martech, martech providers, Optimizely, Partnerize, SmarterHQ, Sympler
All the latest martech and adtech news this week from Partnerize, Sympler, GoodData, Uberflip, Marketpoint, Adobe, SmarterHQ and Optimizely.
by Rosalyn Page | May 13, 2020 | Canva, digital marketing, digital transformation, marketing technology, martech, Optimizely, personalisation, testing
Online design platform, Canva, favoured by Pinterest fans, designers and creatives of all stripes, has made its mark in a short space of time, counting over 20 million monthly active users in 190 countries with a market valuation of A$4.7 billion.
by Nadia Cameron | Jun 20, 2019 | acquia, Adform, adobe, adtech, Bold360, digital marketing, genesys, M-Files, marketing technology, martech, Meltwater, Optimizely, Zendesk
All the latest martech, customer tech and adtech news from Optimizely, Zendesk, Adobe, Bold360, Acquia, Adform, Genesy, M-Files, AnyVision and Meltwater.
by Vanessa Mitchell | Feb 7, 2019 | adtech, digital marketing, Flamingo Ai, Google, Lotame, marketing technology, martech, Optimizely, Pegasystems, Pipeliner, salesforce, Switch Media, Taptica, Twilio
All the latest martech and adtech news this week from Taptica, Switch Media, Twilio, Optimizely, Lotame, Flamingo Ai, Google, Salesforce, Pipeliner, Pegasystems, and more.
by Brad Howarth | Nov 7, 2018 | digital marketing, mobile apps, Mobile Marketing, Optimizely, SAP, Swrve, ThoughtWorks
It wasn’t long after the iPhone’s launch that every brand decided it needed an app. But how many of those apps have made a meaningful difference in the lives of consumers – or for the brands that created them?
by Vanessa Mitchell | Jun 19, 2018 | behaviour modelling, Culture, customer engagement, customer experience management, cx, digital marketing, digital strategy, Employsure, experimentation, marketing technology, Optimizely, testing
Behavioural modelling and experimentation have allowed workplace relationships specialist, Employsure, to chalk up a 109 per cent uptake in conversions.
