by Rosalyn Page | Mar 11, 2021 | adtech, digital marketing, Emotive, Hopin, marketing technology, martech, openx, Quantcast, WP Engine
All the latest martech, customer and adtech news from OpenX, Nextech AR, Quantcast, WP Engine, Vungle, Hopin, Emotive and smrtr
by Vanessa Mitchell | Jan 15, 2020 | chrome, cookies, Google, IAB, internet privacy, Lotame, openx, programmatic, third party data
Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's...
by Rosalyn Page | Dec 19, 2019 | adtech, Bold360, informatica, Knorex, logmein, marketing technology, martech, openx, Qualtrics, Tapad, You & Mr Jones
All the latest martech and adtech news this week from LogMeIn, Denodo, You & Mr Jones, Informatica, Knorex and Tapad, Qualtrics, OpenX and Bold360.
by Farzanah Farveen | May 28, 2019 | Agencies, Andrew Tu, Cheryl Tan, openx
OpenX aims to deliver better efficiencies and ROI for both buyers and sellers through its collaboration with Google Cloud Platform.
by OpenX | Nov 6, 2018 | openx, openxsbl, Sponsored
By Dallas Lawrence @dallaslawrence, chief communications & band officer, OpenX Every year at this time, brand marketers, advertising agencies and media planners across Madison Avenue partake in a familiar ritual — fretting over whether their businesses will have a...
by OpenX | Sep 20, 2018 | openx, openxsbl, Sponsored
By Maggie Mesa, head of mobile, OpenX Game developers have earned the reputation of being trailblazers in mobile advertising. In the early days of mobile, most traditional web publishers didn’t have mobile apps, and advertising strategies often centered around porting...
