This latest agency launch follows last year's opening of Rapport Hong Kong and adds to 16 existing global markets for IPG's OOH specialists.
The MoMa Design Store will be the third store in Asia, it has two other stores in Tokyo and Kyoto. The 6,000 sq ft Hong Kong store will also be MoMa’s largest in Asia.
Starbucks says the new store is the first to offer a premium and immersive experience for customers in southern China.
An agency specializing in analytics-based ROI-first campaigns, Hawthorne sees Hong Kong as a prime location with the perfect infrastructure to provide a greater focus on adaptive and performance marketing to the region.
The 72,000 sq. ft giant space will be the largest sports retail space in Hong Kong, offering products across 70 sports, and interactive retail experiences.
As a popular shopping hotspot in Japan, the new store is expected to attract plenty of local Hong Kong people and tourists from nearby countries.