Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today.
oOh!media and its publishing business Junkee Media have launched a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.
The digital outdoor boards are located at Jalan Maarof in Bangsar, The Pinnacle along the Federal Highway, and KL South on the Old Klang Road.
The exclusive partnership will see Rodeo turning in-room pads, access card sleeves, and door hangers into advertising spaces.
The collaboration will kick off in Malaysia, Singapore, India, Indonesia, Philippines and extend to Thailand, Vietnam, HK, Australia, New Zealand in the months to come.
The network has scaled back its growth projections for Indonesia, Vietnam, Singapore and Thailand.