The combination of tech, connectivity, data, the smart use of content, and collaborations and partnerships with advertisers and brands has made the outdoor world more engaging, more functional, more connected, and more intelligent than ever!
This latest agency launch follows last year's opening of Rapport Hong Kong and adds to 16 existing global markets for IPG's OOH specialists.
Jennifer Zhu IPG Mediabrands has announced the launch of its out-of-home (OOH) specialist media planning and buying agency Rapport in China. Jennifer Zhu has been appointed as managing director. She was most recently general manager at Kinetic, the OOH specialist...
The company intends to continue exploring innovative projects that make use of Broadsign's platform due to its reliability and extensibility.
The brand has developed six key visuals to depict the different life stages of young adults, new parents, and even a mature person looking for a career change.
Under the agreement, Ocean Outdoor will sell international brand campaigns across the Phoenix Metropolis Media portfolio. In addition, Phoenix Metropolis Media clients will have access to the Ocean Alliance network in key urban cities outside of China.