by Simon Yuen | Jun 25, 2019 | Advertising, China, commercial, Hong Kong, Ocean Outdoor, OOH, Phoenix Metropolis Media
Under the agreement, Ocean Outdoor will sell international brand campaigns across the Phoenix Metropolis Media portfolio. In addition, Phoenix Metropolis Media clients will have access to the Ocean Alliance network in key urban cities outside of China.
by Steve Jones | Jun 7, 2019 | FYI, OOH, out-of-home advertising, Outdoor advertising, Singapore Press Holdings, SPH
The outdoor advertising arm of Singapore Press Holdings is to install a LED screen at One Raffles Place. SPHMBO claimed the move will further cement the media firm as the leader in large format sites. The announcement: SPHMBO, the outdoor advertising arm of Singapore...
by Steve Jones | Jun 6, 2019 | JCDecaux, News, OOH, Outdoor advertising
Outdoor ad firm JCDecaux Singapore has launched a new measurement metric that is claims will provide more accurate and timely data for clients. The Streetside Audience Measurement (SAM) will, the company said, use “real time mobile analytics” of pedestrians and...
by Rosalyn Page | Jun 3, 2019 | digital advertising, measurement, metrics, OOH, out-of-home advertising
?The Measurement of Outdoor Visibility and Exposure (MOVE) board is funding a neuroscience project study (NPS) with the goal of creating a new metric to measure digital out of home (DOOH) advertising.
by Sharon Kwok | Apr 29, 2019 | Advertising, Birdie, Birdie Mobile, Millennial, Mobile, Online Marketing, OOH
The hope is that “Birdie is unwinding in every way” will bring greater awareness to millennial mobile users of its “contract-free” services.
by Vanessa Mitchell | Apr 4, 2019 | ADMA, CBRE, data-driven marketing, digital advertising, digital marketing, geolocation, microlocation, OOH, retail
CBRE is using the latest in big data to help retailers decide where they should be trading and communicating with customers.
